Prima and EmarsysIntegration Agency & Consultants

Cogent2 connects your Prima and Emarsys integration swiftly, supporting both ERP and ESP requirements. Our consulting services are invaluable, with system audit services that empower our consultants and your team to identify and resolve inefficiencies. This ensures your Prima and Emarsys integrations, including ERP and ESP platforms, operate efficiently. By addressing integration gaps and workflow issues, we help your tech ecosystem run smoothly, so you can deliver an excellent customer experience and maintain reliable performance across your business systems.

Design decisions for Prima and Emarsys focus on protecting the fidelity of customer and transactional data. We typically establish Prima as the definitive source of truth for customer records and purchase history, while Emarsys consumes this data to drive automated journeys. One key trade-off involves sync frequency. Higher frequency updates provide high personalised relevance but can increase the risk of transient sync errors. Conversely, batching data simplifies reconciliation against records but introduces a lag in marketing responsiveness. Our approach sequences core customer and order flows first, often keeping specific manual adjustments for complex logic at launch. This ensures finance can close periods using Prima data while marketing executes campaigns based on validated segments.

Plug Prima and Emarsys into your ERP and ESP stack with our integration services, using best-in-class iPaaS tech for rapid deployment. Prima and Emarsys work together to supercharge your ERP and ESP capabilities, letting you move at pace. Our approach gets you market-ready, connecting your favourite tools and unlocking new possibilities for your business.

Standard dashboards often hide the quiet failures that degrade marketing performance over time. Our approach surfaces data discrepancies where Prima records do not match Emarsys profiles, such as missing order values or broken attribution links. We monitor for sync latency and record-level errors, ensuring that when a transaction fails to post, your team is notified. This visibility moves beyond basic monitoring to focus on data fidelity, identifying when segments are shrinking due to technical gaps rather than customer behaviour. By surfacing these failures early, we prevent incorrect automated emails and ensure marketing performance is based on accurate figures.

Handover ensures your ecommerce, marketing, and finance teams own the new operating model. We focus on daily routines, teaching marketing teams how to verify that customer data is correctly fueling Emarsys segments and identifying where record mismatches occur. Finance teams are shown how to validate data against the ERP source of truth. We provide operational documentation that prioritises exception handling, explaining who owns specific data gaps or sync failures. This documentation is written for the operators running the business rather than as a technical archive. Training is anchored in your specific design, ensuring your team knows exactly what to check to maintain data fidelity.

Cogent2 delivers production ERP and ESP support, ensuring business continuity and peace of mind. With on-hand technical knowledge, they support Prima ERP and Emarsys ESP, resolving issues swiftly and maintaining system reliability. Their expertise covers both Prima and Emarsys, providing ongoing ERP and ESP assistance, so your business remains resilient and supported at all times.

Netsuite
Dynamics Business Central
Sage 200

Netsuite
Dynamics Business Central
Sage 200

Netsuite
Dynamics Business Central
Sage 200