Symptoms
- Long lead times for new sellers to go live
- High dropout rate for prospective sellers
- Manual approvals creating delays
Root Causes
- Overly complex onboarding requirements
- Lack of automation in document collection/vetting
- Insufficient internal resources for seller support
MiraklCRMInternal Tools
Impact: Missed revenue opportunities from new sellers and categories, and a static, uncompetitive marketplace offering.
Cogent Approach: We analyse the entire seller journey, identifying friction points in legal, compliance, and technical setup, then design streamlined, automated workflows for rapid yet compliant seller activation.