Symptoms
- Public tracking page shows outdated information
- Customer service cannot provide real-time updates
Root Causes
- Reliance on manual updates or batch syncs
- Discrepancies in system-to-system event mapping
- Limitations of last-mile carrier integrations
Seko OmniOrder Management System (OMS)Customer Service Portal
Impact: High customer anxiety, increased WISMO queries, and reduced brand trust.
Cogent Approach: We analyse the end-to-end data flow for tracking events, recommending improvements in integration cadence and external visibility tools to provide customers with more accurate, near real-time status updates.