Gorgias AIAgency Consultants

Cogent2

Level Up Your CX

Running customer service at scale on Shopify requires more than deploying a helpdesk and enabling AI features. It demands deep platform understanding, carefully designed automation, reliable system integration, and ongoing optimisation to ensure customer experience improvements translate into measurable commercial value.

Cogent2 works inside your Gorgias environment to improve response speed, automate high-volume enquiries, and reduce operational load across customer service teams.

Proven at scale: AI-led customer experience frameworks delivered across global Shopify estates, supporting multiple storefronts, brands, and regions from a single Gorgias deployment.

Our consultants are extremely helpful by default, supporting Gorgias across implementation, integration, solution design, and optimisation.

From AI-led ticket resolution and human-in-the-loop escalation to order management workflows and pre-sale engagement, we ensure Gorgias supports your commercial goals and fits cleanly within your wider tech ecosystem.

Measured outcomes: Automation rates exceeding 60%, with over half of customer enquiries fully resolved by AI without human involvement, while improving CSAT and review platform scores.

With decades of experience supporting high-volume Shopify merchants, Cogent2 brings the clarity, technical depth, and delivery discipline required to make Gorgias a long-term customer experience platform rather than a short-term efficiency tool.

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Discovery & Audit

A Gorgias audit reviews helpdesk configuration, automation coverage, AI resolution rates, workflows, and integrations to identify inefficiencies, risk, and missed opportunities.

Cogent2 delivers clear, prioritised recommendations to improve ticket deflection, AI accuracy, and operational efficiency.

Observed impact:Significant reductions in operational load on human CX teams, alongside faster first-response and resolution times across all channels.

Integration reviews focus on how Gorgias interacts with Shopify, ERP, fulfilment, returns, and finance platforms, highlighting opportunities to reduce manual intervention and improve data reliability.

Strategy

Cogent2 partners with internal teams to shape a Gorgias strategy that supports wider commercial objectives, not just customer service metrics.

This includes defining automation targets, acceptable AI resolution rates, escalation models, customer experience principles, and how Gorgias contributes to churn reduction, retention, and repeat purchase.

Commercial alignment: CX strategies designed to deliver measurable ROI, including material reductions in CX FTE requirements and elimination of outsourced support costs.

Strategy work ensures Gorgias is positioned correctly within the broader tech ecosystem, with a clear understanding of how customer data, orders, refunds, and operational actions move across connected systems.

Solution Design & Architecture

Gorgias solution design focuses on building a customer service architecture that scales without unnecessary operational overhead.

Cogent2 designs AI-led workflows that automate high-volume enquiry types such as order tracking, delivery issues, returns, refunds, cancellations, and address changes.

Performance benchmark:AI first-response times measured in seconds across every customer communication channel, with materially improved human response times following AI handover.

Human oversight is retained where brand risk, revenue impact, or customer sensitivity requires it.

Automation & AI Enablement

Standard automation rarely reflects real operational complexity. Cogent2 extends Gorgias with tailored AI configuration and workflow design aligned to your business processes.

Advanced AI use:Early adoption of conversational AI not only for support, but also for pre-sale engagement and intelligent product recommendation in live trading environments.

All automation is designed to remain transparent, maintainable, and aligned with Gorgias best practice.

Data, Context & AI Accuracy

Effective conversational AI depends on clean data and rich context. Cogent2 optimises how historical tickets, customer attributes, and Shopify order data are surfaced within Gorgias.

Quality outcomes:Faster resolution times, improved customer satisfaction, and sustained improvements in review platform performance.

Better context directly reduces unnecessary escalation and improves first-contact resolution.

Business Scale & Multi-Brand Support

For brands operating multiple Shopify storefronts or partner sites, Cogent2 configures Gorgias to support shared automation models while preserving brand-specific tone and policy.

Multi-brand proven:Single CX frameworks supporting dozens of storefronts while maintaining consistent, premium customer experiences across all environments.

Automation frameworks scale with growth, seasonal demand, and international expansion.

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Wyse | Netsuite Agency & IntegrationWyse | Netsuite Agency & Integration

Optimisation & Performance

Ongoing optimisation ensures Gorgias continues to deliver value as customer behaviour and operational complexity evolve.

Sustained ROI:Operational savings delivering double-digit returns, alongside incremental revenue impact driven by improved customer experience and faster engagement.

Cogent2 continuously refines workflows to increase automation coverage without sacrificing quality.

Integration

Cogent2 designs and delivers Gorgias integrations with Shopify, ERP platforms, fulfilment partners, returns software, subscription tools, and marketing systems.

Integration work prioritises reliability, performance, and cost control.

Operational confidence: Customer service actions reliably triggering downstream system updates, supporting accurate fulfilment, refunds, and financial reporting at scale.

Where appropriate, iPaaS is used to automate workflows and manage system load, keeping API usage efficient and controlling concurrency costs.

User Training & Adoption

Automation only delivers value when teams trust it. Cogent2 provides structured training, documentation, and workshops to support Gorgias adoption.

Team impact: Unanimously positive feedback from CX teams following AI deployment, driven by reduced workload, clearer workflows, and faster resolution.

Project Rescue

Cogent2 supports Gorgias implementations that are underperforming or failing to deliver expected efficiencies.

Recovery experience:Transforming underutilised helpdesks into high-automation, AI-led CX operations aligned with enterprise standards.

The focus is on restoring stability, trust, and measurable performance.

Get Started

We would love to hear about your brand and projects

FAQ's

How do you handle data security and compliance for Gorgias projects?

Cogent2 follows strict internal controls to protect customer and operational data across Gorgias implementation, integration, and support. We apply best practice access control, role management, audit-friendly change processes, and secure API authentication when connecting Gorgias to Shopify and the wider tech stack. We work with enterprise-grade platforms and partners to ensure sensitive customer data is handled responsibly from discovery through to live operations.

What does your Gorgias implementation process include?

We deliver Gorgias implementations with a focus on automation quality, operational fit, and launch confidence. This includes discovery, strategy definition, solution design, helpdesk configuration, AI training, workflow and rule setup, integration delivery, UAT support, team training, and go-live planning. The goal is a Gorgias setup that performs under real-world ticket volumes, not a basic configuration that needs rework after launch.

Do you provide ongoing optimisation after go-live?

Yes. Ongoing optimisation is where Gorgias delivers long-term value. Our consultants monitor automation performance, AI resolution rates, escalation patterns, and integration health. We refine workflows, expand automation coverage, and improve AI accuracy to reduce manual handling and keep customer experience strong as volumes grow.

Can you integrate Gorgias with other systems?

Yes. Cogent2 specialises in integrating Gorgias with Shopify and the systems that support ecommerce operations, including ERP, fulfilment platforms, returns software, subscriptions, payments, and reporting tools. We design integrations that support real operational workflows and maintain reliable data flows. Where appropriate, iPaaS is used to automate and monitor processes while controlling system usage.

What Gorgias support services do you offer?

We provide structured Gorgias support for teams running high-volume customer service operations. Support includes automation monitoring, AI tuning, issue diagnosis, workflow improvements, integration support, and guidance as your customer experience strategy evolves. The focus is on stability, efficiency, and continuous improvement.

Can you help if our Gorgias setup is underperforming?

Yes. Cogent2 is often brought in when Gorgias automation is not delivering expected results, AI accuracy is low, or teams are still handling too much manually. We assess configuration, AI training, workflows, integrations, and escalation models, then provide a clear plan to stabilise and improve performance quickly.

How quickly can you start?

We typically begin with a short discovery or audit session within 3 to 5 working days. For project-based work, we provide a scoped and costed delivery plan with clear milestones. For support or optimisation engagements, we can often allocate resource quickly depending on urgency and scope.

Do you work with complex Shopify setups and high ticket volumes?

Yes. Cogent2 is comfortable working with high-volume Shopify merchants and complex operational environments. We support multi-store setups, international regions, advanced automation requirements, and demanding integration landscapes. Our focus is on keeping data accurate, automation effective, and systems performing reliably as volume scales.

What makes Cogent2 different as a Gorgias agency?

We go deep and stay practical. Cogent2 combines customer experience strategy, AI automation expertise, and technical integration knowledge, which is what Gorgias implementations actually need. Our team has supported leading brands including Gymshark, Castore, and Lounge. We focus on automation that works in the real world, integrations that stay reliable, and performance that holds up at scale, because connection matters and CX only works when systems and teams stay connected.