AI Powered integration with expert operators

PIM

Integration Agency & Consultants

At scale, manual product data management creates a commercial bottleneck. Launching new ranges and maintaining consistency across channels becomes an operational drain that causes delays and customer confusion. We connect PIM systems to sales and backend sources to ensure product data is accurate everywhere. This approach focuses on establishing a single source of truth for attributes and assets, removing the manual friction that slows down commercial teams.

Castore
Lounge
Oliver Bonas
Green People
Tatty Devine
Cult
Consulting

Cogent2 offers PIM integration and PIM consulting services to help businesses optimise their product information management systems. Our Systems Audit identifies inefficiencies and integration gaps, ensuring your PIM is aligned with your business needs. With experience working with brands like Gymshark, we provide actionable insights to improve your PIM setup. Our services focus on detailed analysis and strategic guidance, helping you future-proof your technology ecosystem and achieve sustainable growth. Whether you need to assess your current PIM system or plan for new implementations, we deliver solutions that drive measurable improvements.

Solution Design

Cogent2 offers clear, detailed solution design and systems architecture services that empower you to manage your PIM stack effectively. Our robust plans and system designs facilitate seamless planning for changes and expansion in PIM, ensuring alignment with stakeholders and potential partners. With our expertise, you gain control over your PIM environment, fostering efficient collaboration and growth.

iPaaS

Cogent2 leverages iPaaS platforms to deliver swift and secure PIM integration by using ISO 27001 and SOC 2 accredited systems. These platforms enable rapid PIM data exchange, ensuring smooth connectivity across various applications. The benefits include enhanced security, simplified management, and agile integration capabilities, allowing businesses to adapt quickly without compromising data protection.

Surface data exceptions and sync gaps

Standard dashboards often miss structural data issues that cause operational drift. Our approach focuses on surfacing exceptions where product data diverges between systems or fails validation rules. We monitor for records that appear updated but lack critical attributes required by downstream channels. If a media asset fails to link or a mandatory field is missing during enrichment, the system flags the specific SKU for attention. This prevents small mapping errors from compounding into catalogue-wide inconsistencies. By identifying these gaps early, teams can resolve data issues before they impact the customer experience or cause launch delays.

Practical handover for daily catalogue management

Cogent2's training equips your team to effectively manage your tech stack, supporting growth ambitions through PIM integration. Our tailored approach ensures your team gains practical skills and in-depth knowledge of PIM systems, enabling them to manage eCommerce platforms and ERP systems confidently. With hands-on learning and role-specific training, your team is prepared to handle complex integrations and optimise operations, ensuring your brand's success.

Proactive monitoring of product data integrity

Post-launch, we provide ongoing monitoring to ensure your product data remains in step. We focus on catching data mapping errors before they impact your sales channels. If a sync fails or a new attribute causes an exception, our monitoring surfaces the specific record for resolution. This provides the ecommerce and operations teams with a clear path to fix issues.

Integration operating model

The operating model defines the PIM as the master for all marketing enrichment while the source system remains the authority for core SKU data and inventory levels. When a new item is created in the source, it is synchronised to the PIM as a shell record, ready for enrichment. Marketing teams then add descriptions, assets and channel-specific attributes within the PIM. The connection ensures that once a product is marked as complete in the PIM, it is pushed to sales channels with all required data intact, protecting the accuracy of core item records.

Common failures

Data mapping errors often lead to catalogue fan-out issues, where product attributes are reshaped incorrectly for different sales channels. This results in inconsistent pricing or incorrect specifications appearing on various storefronts, damaging customer trust. Another common failure is source-of-truth ambiguity, where both systems attempt to own the same attribute, such as a URL handle. This causes data to flicker as systems overwrite each other. Finally, workflow issues occur when the PIM fails to ingest new SKUs from the source system, forcing ecommerce teams to create temporary records manually. This leads to duplicate items and reporting gaps.

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