DotDigital
Integration iPaaS Agency
Cogent2 employs AI-powered integration delivery and expert operators to properly connect DotDigital to your core ecommerce and ERP systems. When marketing reports don't align with sales reality, it is often a data integration problem. Our approach ensures customer and transactional data is accurately synced, creating far more reliable segmentation and marketing automation.
Consulting
With extensive DotDigital experience in Multi-channel, Omnichannel, and Unified retail, Cogent enhances your eCommerce store's visibility and operational efficiency. Leverage our expertise to scale rapidly through optimized tech stack performance, comprehensive training, and strategic planning.
Solution Design
For Source and DotDigital integrations, we designate the Source system as the master for customer identity and transactional records, while DotDigital owns the marketing engagement state. We typically prioritise event triggers for high-intent actions, while syncing legacy transactional data in scheduled batches to protect system performance. A key design choice involves handling suppression events: we ensure cancellations flow back from the Source to DotDigital to prevent inappropriate automation triggers. This high-integrity approach accepts the trade-off of defined sync intervals in exchange for a more resilient sync that prevents duplicate profiles. Marketing teams work from enriched segments that reflect actual status, while ops maintains a clean customer master in the Source system.
iPaaS
Cogent2 uses IPaaS to streamline integration with DotDigital, enhancing data flow and automation. IPaaS offers benefits like reduced integration time, improved scalability, and seamless connectivity between disparate systems, enabling efficient management and delivery of services by integration agencies and consultants.
Surfacing profile gaps and hidden errors
Standard dashboards often show that data has moved but fail to signal if it is accurate. We focus on detecting hidden issues like orphaned event records or partially synced profiles that break personalised journeys. The platform surfaces these exceptions before they compound into larger reporting gaps. By monitoring the relationship between source engagement and DotDigital segments, we ensure marketing teams work from a baseline of verified data rather than assuming every sync succeeded.
Operational handover for marketing and ecommerce
We hand over a functional operating model to your marketing and ecommerce teams so they can manage segments with confidence. This includes documentation on which source fields map to DotDigital attributes and a schedule for weekly sync health checks. Marketing learns to read integration alerts to distinguish between a simple delay and a genuine data gap, while ecommerce ops learns who owns record reconciliation when duplicates occur. Documentation is written as an operational guide for those running the business, ensuring teams know where data lives and how to respond to exceptions without calling IT.
Proactive monitoring for profile data health
Ongoing support goes beyond fixing broken connections. We provide continuous monitoring to catch data exceptions and sync delays before they impact your scheduled campaigns. Our team manages escalation and operational ownership, ensuring that if a source-system update changes how data is exported, the integration is adjusted to maintain profile accuracy. You get a clear path for resolving sync issues without needing to manage multiple software vendors.
