Symptoms
- WAIR not receiving NetSuite order details for analytics
- Returns processed in NetSuite not updating WAIR's algorithms
- Discrepancies in WAIR performance metrics vs. actual sales
Root Causes
- Missing order ID in sync payload
- WAIR recommendation ID not persisted to NetSuite order
- Return Authorisation status not triggering WAIR update
NetSuiteWAIREcommerce
Impact: Leads to inaccurate reporting on WAIR's effectiveness, prevents accurate customer journey analysis, and hinders algorithm improvement, severely impacting ROI justification.
Cogent Approach: Our engagement focuses on verifying end-to-end transaction flows. We map the lifecycle of an order and return across NetSuite, WAIR, and any intermediary systems, ensuring all critical data points are correctly captured and exchanged at each stage, identifying potential data loss at handoff points. finance loses trust when this occurs.