Symptoms
- Different product SKUs for the same item across entities
- Discrepancies in customer or vendor records
- Reporting inconsistencies based on master data variations
- Difficulty in consolidating global inventory or customer insights
Root Causes
- Lack of a central master data governance strategy
- Inconsistent data entry practices across subsidiaries
- Absence of data validation rules at the point of entry
- Poor integration design for propagating master data updates
NetSuiteShopify PlusAdobe Commerce
Impact: Compromised reporting accuracy, operational inefficiencies, poor customer experience due to inaccurate records, and difficulties scaling new entities.
Cogent Approach: We establish a clear master data governance framework. This involves defining global standards, implementing data validation protocols within NetSuite, and advising on workflows to ensure consistent data propagation across all entities.