Symptoms
- Discontinued products appear on storefronts.
- Unauthorised price changes appear in checkout.
- Product descriptions or images are outdated.
Root Causes
- Lack of lifecycle management for item records.
- Poor communication between merchandising and operations.
- Manual updates leading to inconsistent data.
NetSuite ERPShopify PlusAkeneo PIM
Impact: Customer frustration, increased returns, brand inconsistency, legal risks from inaccurate information.
Cogent Approach: We establish clear governance for product lifecycle stages on item records, define automated archiving processes, and ensure all channels accurately reflect current product status.