Consultants
Cogent2 Operators- Operators who execute
- Deep system understanding
- Clear scope and accountability
- Fix root causes
- Deliver meaningful change
Expert human operators with deep platform knowledge
About
About Cogent2
Cogent means clear, logical and convincing. Our mission is to go deep with our clients, be extremely helpful & deliver exceptional value through high quality connected service.
We are a consulting, integration, and development agency specialising in ERP, eCommerce, and warehouse systems. With decades of experience, we have a unique understanding of the tech ecosystem and expertise in platforms like Shopify, BigCommerce, NetSuite, and Microsoft Dynamics. Our team solves complex operational challenges, automates process, and builds scalable tech.
AI Agents
Cogent AI- Always on execution
- Automate workflows
- Monitor and improve continuously
- Extend your team
- Built to scale
Always-on AI automation that scales with your business
Our Team
With over 25 years in technology (I know, who'd have thought with this fresh face), I've distilled my expertise in Warehouse Management, ERP, Integrations, and eCommerce into Cogent2. We partner with retailers and brands to optimize their operational systems through diverse engagements, from one-off reviews to ongoing retainers. My experience spans vendor, platform, and brand sides, giving me a unique perspective in supporting clients. This allows me to empathize with the operators and teams, ensuring our recommended improvements genuinely enhance their processes and systems. Over the years, I've successfully collaborated with numerous brands, making our approach truly effective.
As a software, agency, and data entrepreneur with a design and strategy background, I pioneered the first cloud middleware for global ecommerce, ERP, and WMS/3PL integration in 2010. This innovation allowed us to serve high-volume brands like Huel, Gymshark, and Mercedes F1. My first business, Juno Ecommerce, specializing in Shopify development & support, was named Agency of the Year 2023 and was successfully sold in December 2023. My expertise is in helping retailers and businesses navigate a challenging environment. Strategic direction, ecommerce strategy, tech strategy & selection, integration and implementation. My journey has been driven by integrity, creativity, and the understanding that anything is possible.
Nathan is a highly experienced developer with a rich history building software to solve problems for businesses. An expert with systems integration who has worked for years in Ecommerce, ERP, Warehouse and CRM space. He loves automation, optimising business processes and building productivity apps.
With over 15 years of experience across ecommerce and digital product, and a practical, commercially focused approach to building and scaling DTC platforms. Phil has worked on both the brand and agency side, leading product strategy, Shopify delivery, integrations and cross-border operations that turn growth plans into platforms that actually perform.
Phil has deep experience across global markets, including Asia and the US, shaping his approach to localisation, scale and operational complexity. He understands the realities teams face day to day and focuses on cutting through complexity to improve systems, workflows and customer experience in ways that are achievable, commercially sound and built to last.
Martin is one of the UK's most experienced eCommerce leaders, with 25 years shaping growth for luxury and fashion brands. He's worked with NET-A-PORTER, Matches Fashion, MyTheresa, Liberty, Mulberry, and Lane Crawford, leading major digital shifts and fixing the customer, marketing, and operational gaps that slow brands down. His expertise covers eCommerce strategy, CRM, customer retention, international expansion, and multichannel performance. He's practical, data-minded, and focused on what actually moves the needle. He brings clear thinking, strong instincts, and a direct approach to helping brands make smarter decisions and grow with confidence.
James is an AI-driven customer experience strategist helping ecommerce brands scale support and sales through intelligent automation. A pioneer in Conversational AI for ecommerce, he has delivered AI-led CX frameworks that automate over 60% of customer interactions while improving speed, satisfaction, and commercial outcomes.
He has worked with high-growth and enterprise brands including Castore, Rangers, and McLaren F1, supporting complex, multi-brand ecommerce operations. James is known for getting deep into a business and designing AI strategies that are practical, measurable, and actually get used, helping teams reduce operational load and deliver better customer experiences at scale.
Susana is a Shopify Expert and ecommerce consultant with deep experience across delivery, technical implementation and commercial optimisation. Her background spans technical project management, Head of Delivery and Head of Enterprise Shopify Practice. She supports fashion, lifestyle, interiors, food and premium DTC brands manage rebuilds, UX and CRO improvements, technical SEO, migrations, international setups and ongoing optimisation. Susana cuts through noise fast, diagnoses issues with clarity and delivers practical fixes that improve performance. She's known for straight answers, sharp execution and a caring about results, no fluff.
Our Values
At Cogent2, our guiding values are the foundations of our culture and team's approach to work. Tech can be a cold space, our values are there to drive our service ensuring our customers and their customers have the best experience.
Be Cogent
Clear, logical and convincing in everything we do. We communicate with purpose and deliver with clarity.
Stay Helpful
We go above and beyond to support our clients. Being genuinely helpful is at the core of our service.
Connection Matters
We build relationships, not just systems. Understanding people is as important as understanding technology.
Go Deep
We dig into the details and truly understand your business. Surface-level solutions don't create lasting change.
Proven with leading retail brands
Work With Us
We would love to learn more about your project or business... or maybe you would like to join our team?
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