Prima and Mirakl
Integration Agency & Consultants
At scale, the gap between Mirakl sales and Prima inventory leads to overselling and fulfilment delays. This usually becomes painful when your teams can no longer trust manual stock updates to keep pace with marketplace volume. Connecting these systems ensures inventory and orders stay in step, allowing for centralised fulfilment and financial reconciliation. This addresses the manual work that builds up when marketplace operations outpace your core ERP.
Auditing your ERP and marketplace ecosystem
Cogent2 connects your Prima and Mirakl integrations quickly, supporting ERP and Marketplaces projects. Our consulting services are invaluable, with system audit services that uncover inefficiencies and integration gaps across Prima, Mirakl, ERP, and Marketplaces. These audits empower both our consultants and your team to take decisive action, ensuring your technology ecosystem runs efficiently. This enables you to deliver a superior customer experience, with robust, well-aligned systems that support your business goals and growth.
Solution Design
Our team puts you in the driving seat of your Prima and Mirakl integrations, architecting a future-proof ERP and Marketplaces ecosystem. We work side-by-side with you to design a blueprint that connects Prima, Mirakl, ERP, and Marketplaces, setting the stage for sustainable growth. With every detail mapped, your integrations run like clockwork, saving time and energy while building a solid foundation for your business to scale with confidence.
Syncing product masters and order flows
Plug Prima and Mirakl into your ERP and Marketplaces with our integration services, using best-in-class iPaaS tech for rapid deployment. Prima and Mirakl integrations let you connect ERP and Marketplaces, unlocking new sales channels and automating workflows. Get to market quickly, with robust, scalable solutions that keep your tech stack sharp and future-ready.
Managed orchestration on enterprise middleware
Leveraging IPaaS with ISO 27001 and SOC 2 and above security accreditations ensures Prima and Mirakl integrations are delivered securely and efficiently. IPaaS connects ERP, Marketplaces, Prima, and Mirakl, automating data flows between ERP and Marketplaces. This approach reduces manual effort, increases reliability, and supports compliance. Using an IPaaS platform guarantees robust security, scalability, and simplified management, making integration of Prima and Mirakl straightforward and secure.
Monitoring sync drift and exception handling
Clear visibility and reporting are vital when integrating Prima and Mirakl, as they ensure accurate data flow between ERP systems and Marketplaces. With Prima and Mirakl, tracking every transaction across ERP and Marketplaces is essential to avoid errors and delays. Cogent2 delivers this through real-time dashboards, automated alerts, and detailed reporting, allowing you to monitor integration health, quickly resolve issues, and maintain confidence in your operations.
Operational handover for finance and logistics
Training ensures finance, operations, and ecommerce teams take full ownership of the integrated operating model. Handover focuses on practical control: finance learns to reconcile marketplace payouts against Prima records, while operations manages the flow from Mirakl order ingestion to central fulfilment. We define what to check daily and how to interpret alerts from the integration layer to resolve exceptions before they compound. Documentation is written as an operational manual for the people running the business rather than a technical archive for IT. This ensures your team understands exactly which system owns each data object and who is responsible for resolving specific sync failures, keeping the Mirakl channel managed as a core part of your Prima ERP workflow.
Post-launch maintenance and technical escalation
Post-launch, our support model focuses on maintaining the health of the integration through proactive monitoring and operational ownership. We handle the technical maintenance of the Prima and Mirakl sync, while your internal team owns the business logic within the ERP. When failures occur, such as sync errors or ingestion issues, we provide clear escalation paths for resolution. We monitor for data drift and recurring exceptions, ensuring that your marketplace operations remain stable as your SKU count and order volume grow. This ongoing support ensures the integration evolves alongside your business requirements.
Common failures
Inventory latency and overselling
Operational impact: Mirakl sales are not reflected in Prima's stock levels quickly enough, leading to overselling during peak trading or promotions. The CX team must manage customer complaints from cancelled Sales Orders, while the fulfilment team deals with allocation issues. This creates a reliance on manual stock adjustments and damages seller performance metrics.
Prevention / Action: The integration must use a frequently running process to synchronise inventory, with the schedule's frequency based on order velocity. A definitive 'available to sell' quantity in Prima must be agreed as the source of truth for all channels. Implementing a small stock buffer, held back from the marketplace, can provide a safety net but must be an explicit business rule, not an accidental outcome of sync delays.
Missed order acceptance window
Operational impact: Mirakl enforces a strict service level agreement for accepting new orders. If the integration fails to acknowledge an order within this mandatory timeframe, Mirakl may automatically cancel it, leading to lost revenue. Repeated failures hurt seller performance scores and can put the entire marketplace account at risk of suspension.
Prevention / Action: The integration's design must separate the 'order acknowledgement' step from the 'order creation in Prima' step. The acknowledgement to Mirakl should be the first action, confirming receipt as soon as the order is retrieved. Any failures to create the Sales Order in Prima should be handled by an exception queue for manual intervention, without delaying the acknowledgement that secures the sale.
Dispatch confirmation and carrier mapping errors
Operational impact: A fulfilment is processed in Prima and a carrier assigned, but the dispatch update fails at the Mirakl API. This is often because the carrier name in Prima does not exactly match a value on Mirakl's required list of carrier codes. The order appears un-shipped to the customer and Mirakl, leading to CX queries, potential SLA breaches, and delayed payouts which are often tied to confirmed shipment.
Prevention / Action: A mapping table must be maintained in the integration layer to translate Prima's internal carrier descriptions to the specific codes required by Mirakl. This mapping must be checked and updated as part of the process for adding new carriers or delivery services. Failed dispatch updates must trigger an immediate alert for an operational team to resolve, preventing them from becoming stale.
Inaccurate financial reconciliation
Operational impact: Mirakl's payout reports contain deductions for commissions, shipping fees, and other costs which do not exist on the original Prima Sales Order. This forces the finance team into a complex and manual reconciliation process between Mirakl's net payout and Prima's gross revenue figures. The process obscures the true profitability of the channel and slows down the month-end close.
Prevention / Action: The integration's scope must include financial reconciliation. A common approach is to create summary journal entries in Prima's finance module to post Mirakl commissions and fees. These journals can be posted against a specific marketplace clearing account, ensuring financial data in Prima correctly reflects the net cash received and allowing for accurate profit analysis.
Frequently asked questions
How should product and inventory data flow between Prima and Mirakl?
Prima should always act as the master source of truth for SKUs and stock levels. The integration should push inventory data from Prima to Mirakl to ensure listings are accurate, but not the other way around. When a sale occurs, the Mirakl sales order is sent back to Prima, which then decrements the master inventory record to prevent overselling across all channels.
Our Prima stock figures include allocated items. How does this affect the Mirakl integration?
This is a common failure point that leads to overselling. If the integration simply syncs Prima’s 'Available' stock number without accounting for allocations, you will be advertising stock on Mirakl that is already committed. A robust integration must be configured to only push the 'free' or unallocated stock level from Prima to Mirakl to maintain accurate marketplace listings.
How are shipping and tracking updates sent back to Mirakl after fulfilment?
After an order is despatched in Prima, the integration must pass the tracking number and carrier information back to Mirakl to update the order status. Mirakl requires the carrier to match its own specific list of approved codes (e.g. 'DPD' or 'RoyalMail'). If the carrier name sent from Prima does not map correctly to a Mirakl-approved code, the API will reject the update and the order will remain marked as unfulfilled.
What happens if we don’t accept a new Mirakl order in time?
Mirakl enforces a strict 'acceptance' window on all new sales orders to ensure a fast experience for its customers. If an order from Mirakl is not acknowledged by Prima via the API within this required timeframe, Mirakl will automatically cancel it. This leads directly to lost revenue and can negatively impact your seller performance metrics on the marketplace.
How does the integration help with financial reconciliation for Mirakl sales?
As sales volume grows, manually reconciling Mirakl payouts and commission fees against individual orders in Prima becomes a significant burden for the finance team. The integration automatically creates sales orders in Prima with the correct Mirakl channel attribution. This provides the data needed to automate the matching of Mirakl's settlement reports back to Prima's records, simplifying the month-end close process.
Will an integration create more manual work managing exceptions?
A poorly designed integration can create new manual tasks, but a well-architected one reduces them by focusing on exception handling. For instance, instead of someone manually checking for new sales orders, the integration should process them automatically and only create an alert if an order fails to import into Prima. This frees your team from monitoring successful transactions and allows them to focus only on the sales orders or stock updates that require attention.