Fractional Microsoft Dynamics CPO Chief Product Officer Service

Microsoft Dynamics challenges rarely come from missing features. They come from unclear ownership, growing backlogs and no single view of how Dynamics should evolve to support finance, operations and commercial teams.

The Fractional Microsoft Dynamics CPO Service from Cogent2 provides senior, part time product leadership for businesses running Microsoft Dynamics Business Central or Dynamics 365 as their core ERP. This role owns the product vision for Dynamics and connected systems, ensuring configuration, enhancements and change are driven by business outcomes rather than reactive requests.

It is designed for organisations where Dynamics is business critical, but where no one owns ERP product direction end to end.

Cogent2’s Fractional Microsoft Dynamics CPOs work inside the business, partnering closely with executives and delivery teams. Alongside senior product leadership, you gain access to a joined-up technical and integration team that can execute and refine what is defined at a product level.

When to hire a Fractional Microsoft Dynamics CPO

This service is particularly well suited to organisations that:

• Run Microsoft Dynamics as their core ERP

• Have growing enhancement backlogs and competing priorities

• Struggle to prioritise ERP change effectively

• Lack clear ownership of Dynamics product direction

• Need senior product leadership on a part time basis

Hiring a Fractional Microsoft Dynamics CPO brings clarity, focus and accountability to ERP evolution.

What the service delivers

Cogent2 Fractional Microsoft Dynamics CPOs operate at a senior product leadership level with a strong commercial mindset.

This typically includes:

• Acting as a Fractional and Part Time Microsoft Dynamics CPO

• Owning the product vision for Dynamics and connected systems

• Defining roadmaps aligned to finance, operations and trading needs

• Prioritising backlogs based on business value and risk

• Aligning stakeholders around clear product decisions

• Acting as the single owner of Dynamics product outcomes

Because Cogent2 combines product leadership with delivery capability, decisions turn into delivered improvements.

Dynamics product strategy and roadmap ownership

Dynamics works best when treated as a product, not a project.

The Fractional Microsoft Dynamics CPO Service focuses on:

• Defining how Dynamics should support the business long term

• Translating operational and financial needs into clear priorities

• Preventing backlog sprawl and reactive configuration

• Improving visibility of what is being built and why

• Ensuring Dynamics evolves in a controlled, value-led way

The emphasis is long-term product thinking grounded in delivery reality.

Governance, prioritisation and value control

ERP backlogs quickly become unmanageable without ownership.

Cogent2 Fractional Microsoft Dynamics CPOs help by:

• Establishing clear prioritisation frameworks

• Balancing finance, operations and ecommerce requirements

• Ensuring change delivers measurable business value

• Reducing low-impact or unnecessary work

• Improving confidence in product decision making

This keeps Dynamics focused and effective.

Integration and ecosystem product oversight

Microsoft Dynamics rarely operates alone.

Cogent2 Fractional Microsoft Dynamics CPOs:

• Own the product view of integrations and data flows

• Ensure connected systems support the Dynamics roadmap

• Reduce duplication and conflicting functionality

• Improve consistency across the wider tech ecosystem

• Align integration priorities with business outcomes

Product ownership extends beyond the ERP itself.

Cross-functional product leadership

Dynamics touches every department.

Cogent2 Fractional Microsoft Dynamics CPOs work closely with:

• Finance and reporting leadership

• Operations and fulfilment teams

• Ecommerce and trading stakeholders

• Technology and integration specialists

This ensures Dynamics product decisions reflect how the business actually operates.

Programme support and change stabilisation

Fractional Microsoft Dynamics CPOs are often engaged during periods of complexity.

This can include:

• Supporting Dynamics optimisation or replatforming phases

• Bringing order to fragmented backlogs

• Improving confidence ahead of major business change

• Reducing friction between teams and priorities

• Protecting operational stability during evolution

Cogent2’s joined-up delivery capability allows change to move forward with control.

Ongoing advisory and trusted product leadership

Many clients retain this role as an ongoing advisory relationship.

This can include:

• Acting as a sounding board for ERP product decisions

• Reviewing proposals before investment is committed

• Supporting hiring and capability planning

• Helping leadership teams avoid costly Dynamics mistakes

This model provides executive-level product thinking without building a permanent function.

The Cogent2 Difference

Cogent2 works alongside Microsoft Dynamics and best-in-class platforms so our Fractional CPOs can focus entirely on product leadership and value delivery. We do not sell software. We take ownership of how Dynamics evolves within the wider tech ecosystem.

By combining Fractional Microsoft Dynamics CPO leadership with a joined-up technical team, Cogent2 removes the gap between product intent and delivered ERP outcomes.

Own Microsoft Dynamics as a product, not a backlog

ERP evolution fails when ownership is unclear.

Hire a Microsoft Dynamics CPO from Cogent2 on a Part Time, Fractional basis to bring structure, focus and confidence to your Dynamics product direction.