Fractional Microsoft Dynamics CPO Chief Product Officer Service
The problem isn't ideas. It's execution.
Microsoft Dynamics challenges rarely come from missing features. They come from unclear ownership, growing backlogs and no single view of how Dynamics should evolve to support finance, operations and commercial teams.
The Fractional Microsoft Dynamics CPO Service from Cogent2 provides senior, part time product leadership for businesses running Microsoft Dynamics Business Central or Dynamics 365 as their core ERP. This role owns the product vision for Dynamics and connected systems, ensuring configuration, enhancements and change are driven by business outcomes rather than reactive requests.
It is designed for organisations where Dynamics is business critical, but where no one owns ERP product direction end to end.
Cogent2’s Fractional Microsoft Dynamics CPOs work inside the business, partnering closely with executives and delivery teams. Alongside senior product leadership, you gain access to a joined-up technical and integration team that can execute and refine what is defined at a product level.
When to hire a Fractional Microsoft Dynamics CPO
This service is particularly well suited to organisations that:
- Run Microsoft Dynamics as their core ERP
- Have growing enhancement backlogs and competing priorities
- Struggle to prioritise ERP change effectively
- Lack clear ownership of Dynamics product direction
- Need senior product leadership on a part time basis
What the service delivers
Cogent2 Fractional Microsoft Dynamics CPOs operate at a senior product leadership level with a strong commercial mindset.
- Acting as a Fractional and Part Time Microsoft Dynamics CPO
- Owning the product vision for Dynamics and connected systems
- Defining roadmaps aligned to finance, operations and trading needs
- Prioritising backlogs based on business value and risk
- Aligning stakeholders around clear product decisions
- Acting as the single owner of Dynamics product outcomes
Dynamics product strategy and roadmap ownership
Dynamics works best when treated as a product, not a project.
- Defining how Dynamics should support the business long term
- Translating operational and financial needs into clear priorities
- Preventing backlog sprawl and reactive configuration
- Improving visibility of what is being built and why
- Ensuring Dynamics evolves in a controlled, value-led way
Governance, prioritisation and value control
ERP backlogs quickly become unmanageable without ownership.
- Establishing clear prioritisation frameworks
- Balancing finance, operations and ecommerce requirements
- Ensuring change delivers measurable business value
- Reducing low-impact or unnecessary work
- Improving confidence in product decision making
Integration and ecosystem product oversight
Microsoft Dynamics rarely operates alone.
- Own the product view of integrations and data flows
- Ensure connected systems support the Dynamics roadmap
- Reduce duplication and conflicting functionality
- Improve consistency across the wider tech ecosystem
- Align integration priorities with business outcomes
Cross-functional product leadership
Dynamics touches every department.
- Finance and reporting leadership
- Operations and fulfilment teams
- Ecommerce and trading stakeholders
- Technology and integration specialists
Programme support and change stabilisation
Fractional Microsoft Dynamics CPOs are often engaged during periods of complexity.
- Supporting Dynamics optimisation or replatforming phases
- Bringing order to fragmented backlogs
- Improving confidence ahead of major business change
- Reducing friction between teams and priorities
- Protecting operational stability during evolution
Ongoing advisory and trusted product leadership
Many clients retain this role as an ongoing advisory relationship.
- Acting as a sounding board for ERP product decisions
- Reviewing proposals before investment is committed
- Supporting hiring and capability planning
- Helping leadership teams avoid costly Dynamics mistakes
The Cogent2 Difference
Cogent2 works alongside Microsoft Dynamics and best-in-class platforms so our Fractional CPOs can focus entirely on product leadership and value delivery. We do not sell software. We take ownership of how Dynamics evolves within the wider tech ecosystem.
Own Microsoft Dynamics as a product, not a backlog
ERP evolution fails when ownership is unclear.
Cogent2 are easily the best technology decision we have made at Castore.
