Fractional Ecommerce Manager Service

Ecommerce performance rarely drops because teams are not busy. It drops when day-to-day ownership of trading, change and execution is unclear, and responsibility is spread across marketing, agencies and technology teams.

The Fractional Ecommerce Manager Service from Cogent2 provides senior, part time operational leadership for ecommerce-led businesses that need someone to own day-to-day performance. This role focuses on managing trading activity, coordinating change and ensuring ecommerce execution supports growth targets without constant firefighting.

It is designed for brands where ecommerce is business critical, but where a full-time Ecommerce Manager is not yet required or where leadership capacity is stretched.

Cogent2’s Fractional Ecommerce Managers work inside the business, owning ecommerce operations day to day. Alongside management oversight, you gain access to a joined-up technical and delivery team when changes require deeper execution support.

When to hire a Fractional Ecommerce Manager

This service is particularly well suited to ecommerce businesses that:

• Rely heavily on ecommerce as a primary revenue channel

• Have ongoing site changes, campaigns and trading activity

• Experience unclear ownership of ecommerce execution

• Rely on agencies without strong internal coordination

• Need senior ecommerce management on a part time basis

Hiring a Fractional Ecommerce Manager brings clarity, focus and accountability to daily ecommerce performance.

What the service delivers

Cogent2 Fractional Ecommerce Managers operate with a strong trading and execution focus.

This typically includes:

• Acting as a Fractional and Part Time Ecommerce Manager

• Owning day-to-day ecommerce trading and performance

• Coordinating marketing, content and technology teams

• Managing site changes, releases and fixes

• Supporting campaign planning and execution

• Ensuring ecommerce activity is prioritised and controlled

Because Cogent2 combines management with delivery capability, plans move into execution smoothly.

Day-to-day ecommerce ownership and coordination

Ecommerce works best when someone owns how it runs day to day.

The Fractional Ecommerce Manager Service focuses on:

• Managing trading calendars and promotions

• Monitoring performance and reacting quickly

• Reducing last-minute changes and reactive fixes

• Improving confidence in site updates and releases

• Acting as a clear point of ownership for ecommerce

The emphasis is reliable execution rather than high-level strategy.

Change management and delivery oversight

Many ecommerce issues come from unmanaged change.

Cogent2 Fractional Ecommerce Managers help by:

• Prioritising change requests and improvements

• Coordinating delivery across teams and agencies

• Ensuring changes are tested and communicated

• Reducing disruption during campaigns

• Protecting customer experience during peak periods

This creates calmer, more predictable ecommerce delivery.

Platform and integration awareness

Ecommerce rarely operates in isolation.

Cogent2 Fractional Ecommerce Managers:

• Oversee how ecommerce platforms connect to other systems

• Flag performance, data or integration issues early

• Coordinate with technical specialists when required

• Help teams understand responsibilities across the stack

• Reduce operational risk

This improves reliability and performance.

Cross-functional ecommerce leadership

Ecommerce touches multiple teams.

Cogent2 Fractional Ecommerce Managers work closely with:

• Marketing and acquisition teams

• Trading and merchandising

• Product and UX

• Technology and integration teams

This ensures ecommerce execution supports wider business goals.

Ongoing support and continuity

Many clients use this service as steady, ongoing cover rather than a short engagement.

This can include:

• Regular weekly or monthly management support

• Cover during staff absence or transition

• Supporting growth, new campaigns or new channels

• Acting as a consistent ecommerce owner as teams evolve

This model provides leadership without adding permanent overhead.

The Cogent2 Difference

Cogent2 works alongside ecommerce platforms and delivery teams so our Fractional Managers can focus entirely on ownership, coordination and execution. We do not sell software. We take responsibility for how ecommerce operates day to day.

By combining Fractional Ecommerce Manager support with a joined-up technical team, Cogent2 removes the gap between ecommerce ambition and reliable execution.

Keep ecommerce running smoothly as you grow

Ecommerce performance suffers when ownership is unclear.

Hire an Ecommerce Manager from Cogent2 on a Part Time, Fractional basis to bring structure, clarity and confidence to your ecommerce operations.