Fractional Fashion Marketing Director Service

Fashion marketing rarely fails because ideas are missing. It fails when campaigns, drops, seasons and trading calendars are not coordinated, and no one owns day-to-day execution across brand, ecommerce and performance channels.

The Fractional Fashion Marketing Director Service from Cogent2 provides senior, part time marketing leadership for fashion brands operating in fast-moving, trend-led environments. This role sits below a CMO and focuses on turning brand strategy into consistent, commercial execution across campaigns, launches and trading activity.

It is designed for fashion brands that need experienced leadership to manage campaigns, agencies and internal teams, without committing to a full-time Marketing Director.

Cogent2’s Fractional Fashion Marketing Directors work inside the business, partnering closely with founders, CMOs and commercial leads. Alongside senior marketing leadership, you gain access to a joined-up delivery ecosystem across ecommerce, technology and data, ensuring plans move into execution.

When to hire a Fractional Fashion Marketing Director

This service is particularly well suited to fashion brands that:

• Operate in seasonal or drop-led cycles

• Need stronger ownership of marketing execution

• Experience misalignment between brand, trading and campaigns

• Are scaling channels, regions or categories

• Want senior marketing leadership on a part time basis

Hiring a Fractional Fashion Marketing Director brings structure, pace and accountability to fashion marketing execution.

What the service delivers

Cogent2 Fractional Fashion Marketing Directors operate with a strong execution and commercial mindset.

This typically includes:

• Acting as a Fractional and Part Time Fashion Marketing Director

• Owning day-to-day fashion marketing execution

• Managing internal teams and external agencies

• Coordinating campaigns across ecommerce, social and performance

• Supporting launches, drops and seasonal trading

• Acting as a senior escalation point for marketing delivery

Because Cogent2 combines leadership with delivery capability, plans are executed effectively, not just defined.

Fashion campaign planning and execution

Fashion marketing depends on timing and momentum.

The Fractional Fashion Marketing Director Service focuses on:

• Planning and delivering seasonal campaigns and drops

• Aligning marketing activity to stock, launches and availability

• Ensuring consistency across channels and touchpoints

• Reducing last-minute changes and reactive delivery

• Improving campaign clarity and performance

The emphasis is reliable execution in fast-moving fashion cycles.

Performance, reporting and optimisation

Fashion marketing requires constant adjustment.

Cogent2 Fractional Fashion Marketing Directors help by:

• Monitoring campaign and channel performance

• Improving reporting across paid, organic and owned channels

• Identifying underperforming activity quickly

• Optimising spend and creative during trading periods

• Feeding insight back into future planning

This creates stronger ROI and better decision making.

Cross-functional fashion coordination

Fashion marketing touches multiple teams.

Cogent2 Fractional Fashion Marketing Directors work closely with:

• Ecommerce and trading teams

• Buying and merchandising

• Creative and brand teams

• Technology and data specialists

This ensures marketing execution reflects how fashion businesses actually operate.

Programme support and marketing stabilisation

Fractional Fashion Marketing Directors are often engaged during periods of change.

This can include:

• Covering leadership gaps or transitions

• Stabilising underperforming marketing delivery

• Improving execution ahead of peak trading periods

• Aligning agencies and internal teams

• Reducing inefficiency and duplicated effort

Cogent2’s joined-up delivery capability allows marketing delivery to improve quickly.

Ongoing advisory and trusted marketing leadership

Many clients retain this role as ongoing senior marketing cover.

This can include:

• Providing continuity during growth or restructure

• Acting as a sounding board for campaign decisions

• Supporting hiring and agency selection

• Helping leadership teams avoid costly fashion marketing mistakes

This model provides experienced leadership without permanent overhead.

The Cogent2 Difference

Cogent2 works alongside leading fashion platforms and partners so our Fractional Marketing Directors can focus entirely on marketing leadership and execution. We do not sell media or creative services. We take ownership of how marketing supports fashion performance.

By combining Fractional Fashion Marketing Director support with a joined-up ecommerce and technology ecosystem, Cogent2 removes the gap between fashion marketing plans and commercial execution.

Deliver fashion marketing with confidence

Fashion marketing underperforms when execution ownership is unclear.

Hire a Fashion Marketing Director from Cogent2 on a Part Time, Fractional basis to bring structure, consistency and confidence to your fashion marketing delivery.