If you haven’t heard of AdYogi yet, let us help you there.
We had a personal recommendation from Bav Samani Founder of Hype and now Xplosive Ape the fast scaling gym-wear brand.
Bav embodies the phrase "Zig while others are Zagging" and doesn't follow the crowd, as such Xplosive Ape's tech stack looks quite different to your average business. He takes the time to research, test and leverage platforms outside the mainstream to see what works best, before putting them through their paces. That's why we like talking to him... aside from being a top human!
We met with AdYogi right away and it’s safe to say we’re impressed. We like to learn about tech and service providers from around the globe and recommend them to our customers. AdYogi is now firmly on that list.
AdYogi offer a great tech platform with optional managed service, enabling you to take control or receive the silver service treatment and leave it to the experts.
Built for Scale: AdYogi’s Performance-First Platform
AdYogi is one of the leading Meta and Google Ads partners in Asia, with a presence in over seven international markets. What makes them unique is their combination of performance marketing expertise and a proprietary in-house tool, Big Atom. This platform merges media buying with product-level insight, giving retailers an intelligent way to drive growth while staying focused on profitability.
Real-Time Product Performance Insights
Big Atom integrates three key data sources:
-
Your ecommerce backend (Shopify, Magento, Salesforce, WooCommerce)
-
Your ad platforms (Meta, Google, TikTok, Snapchat)
-
Your analytics platforms (GA4, Adobe, Mixpanel, Triple Whale)
It then builds product-level insight across:
-
Ad spend per product
-
Revenue generated per SKU
-
ROI and contribution margin (if COGS data is available)
-
Session and conversion data per product
This enables teams to spot trends, understand performance drivers, and act fast with clarity and confidence.
Making Product Data Actionable
One of the standout features is how AdYogi segments your catalogue into four performance groups:
-
Hero products that are driving strong returns and should receive more budget
-
Poor performers that are wasting spend and should be excluded from campaigns
-
High-potential products that generate great organic revenue but aren't currently promoted
-
Low-visibility SKUs that need controlled testing to assess potential
These groupings aren’t just reporting labels. AdYogi lets you automate actions based on these insights, reducing wasted budget and accelerating decisions on catalogue optimisation.
Built for Merchants Who Care About Profitability
AdYogi’s focus on real operational metrics makes it more useful than generic dashboards. The tool supports:
-
Cost-of-goods tracking to show true profit contribution per SKU
-
Inventory-based ad logic, allowing brands to pause out-of-stock variants automatically
-
Variant-level reporting to identify which sizes, colours or formats are performing
-
Days-of-inventory calculations, giving merch teams early warnings on bestsellers
-
Assisted ROAS tracking to highlight the products that influence conversions, even if they don’t convert directly
For retailers trying to get maximum value from every campaign, this is a significant advantage.
Why This Matters for Cogent2 Clients
Cogent2 works with retailers who are scaling fast and need technology that can keep up. Our clients use Shopify, ERP systems like NetSuite or Dynamics, and integrated WMS and fulfilment platforms. They care about operational efficiency as much as media performance. While we don’t implement AdYogi, we recognise its value and actively recommend it to merchants who want better control of spend, better visibility on performance, and better use of their catalogue data.
The Cogent2 Difference
Cogent2 doesn’t try to be all things to all people. We go deep on ERP, ecommerce, and integration, and partner with the right technology where it makes sense. AdYogi is a great fit for brands that want to improve performance marketing without adding complexity. It aligns closely with our view that connection matters, not just between systems, but between marketing and trading, merchandising and data.
Interested in whether AdYogi could be right for your brand?
Talk to our team. We’ll help you assess your current tech stack and recommend the right platforms to grow efficiently.
