Some agencies build websites, others run ads. A few do both. But Bspoq (pronounced bespoke) They go further. They’re the people brands call when things stop working, or never worked in the first place.
We’ve partnered with them because they’re not chasing surface-level metrics or one-off projects. Like us, they go deep. They fix the right problems, support internal teams, and focus on actual commercial outcomes.
“We describe ourselves as a marketing agency that does ecommerce—not the other way around.”
— Matt, Bspoq Founder
They don’t build for show. They build for revenue.
The Bspoq Way
There are two core sides to their business:
1. Marketing Support for Growing Brands
Think Klaviyo email, paid social, paid search, and creative. Ideal for merchants doing £1–30M online without an in-house team, or one poor person doing everything.
Bspoq plug in as your marketing department, or manage key channels outright. And they’re not passive. They call out wasted spend, bad creative, and dead-end strategy.
“We’ve taken over from other agencies, dug into the accounts, and literally said: this doesn’t work. Here’s what does. And then we go do it.”
— Matt, Bspoq
They’re Klaviyo Gold Partners for a reason, they migrate clients off poor fit platforms, rebuild segmentation, and actually get lifecycle marketing doing its job.
2. Ongoing Ecommerce Development
They build sites, but most of the work happens after launch. Custom features, dev support, UX tweaks, CRO iterations. All wrapped up in retained agreements so they can actually be proactive.
“Most of our clients stick with us for years because we act like an embedded team. Build the store, grow the brand, optimise everything. Then repeat.”
— Matt, Bspoq
Their Best Clients Are Not Sexy
The Bspoq roster includes industrial suppliers, B2B hybrids, distributors, and heritage brands that finally want to modernise. Like Tygris Industrial, who sell grease and lubricants (yes, actual grease).
They now do 1/3 of their revenue through a B2B ecommerce site Bspoq built from scratch, fully integrated with OrderWise.
“We’ve had brands come in on Sage 50, hosted internally, no APIs. Total chaos. We help untangle the stack, wrap strategy around it, and make it work.”
— Matt, Bspoq
You just need the right people around you.
Tech Enabled
They’re not just fixing stores, they’re building apps too:
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A B2B sync app for BigCommerce that lets two stores share products, stock, and orders.
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A PIM-lite tool for high-SKU merchants who need help identifying bad product data and fixing it fast.
All built in-house because no one else was solving it.
“Some of our clients have 120,000 SKUs and no product descriptions. No one’s going to fix that manually. So we built a way to segment and fix it at scale.”
— Matt
Why We’re Partnering with Bspoq
Because we like working with good people.
Bspoq don’t sell dreams. They help customers get out of the weeds and into a rhythm. That aligns perfectly with what Cogent2 does, getting ecommerce, ERP, and integration stacks working properly so teams can actually grow.
“We’re not here to land one connector and disappear. We want to help brands implement great tech, and build a system that grows with them.”
— Dave, Cogent2
We’ve seen too many retailers burned by low-rent builds, half-baked marketing, and platforms that never get finished. Bspoq don’t do that, they build for successful outcomes for their customers.
Let’s Find the Right Projects
If you’re a brand that’s growing fast (or wants to) and your internal team is stretched thin, talk to us.
“When we see customers running somewhat chaotically, it is usually because there is a lot of demand and their ecommerce systems haven't been well built or selected. That’s where we do our best work.”
— Matt
Cogent are making Bspoq our go-to BigCommerce partner. We trust them.
Want to Work Together?
If your tech stack is creaking or your marketing has lost its edge, we should talk. Get in touch with us or give Matt and the Bspoq team a call directly.
