Sometimes the best partnerships start with a simple “Hey.” That’s exactly how our conversation with the IDHL team kicked off: informal, energetic, and grounded in mutual interest. What followed was a candid, insightful chat about clients, commerce, and shared opportunities. Here’s what we learned.
Who Is IDHL?
IDHL isn’t your typical digital agency. They're a powerhouse group with multiple service arms, a deep footprint in Shopify and BigCommerce, and a hands-on approach to client success. Whether supporting a luxury fashion brand on Shopify or a B2B business running on Adobe, the team at IDHL is focused on building long-term value through smart tech and strategic planning.
With a client base that's roughly 50% ecommerce and 50% transactional or service-led, there’s no one-size-fits-all. Their delivery model spans platform builds, migrations, project-based development, and retainer-based support. Critically, they also run a responsive support desk ideal for fast-turnaround requests or emergency fixes.
Strategy & Support Built for Growth
What stood out most was IDHL’s proactive stance. They run structured business reviews with clients and deliver tailored 12-month roadmaps built around a brand’s business model. This long-term view allows them to guide clients through every phase, from foundational builds to iterative improvement and innovation.
Their team consistently seeks out technologies that reduce friction, empower teams, and bring measurable value to merchants. Their focus is always aligned with delivering better customer experience, higher retention, and scalable outcomes.
Tech Stacks, Flexibility & Fit
While IDHL’s main delivery platform is Shopify, their team regularly integrates with broader tech stacks including Klaviyo, Gorgias, Rebuy, LoyaltyLion, and more. They don’t typically handle ERP or OMS selections unless the client is undergoing a full digital transformation, but they do integrate with existing systems such as NetSuite and Microsoft Dynamics.
That flexibility is a key advantage. Whether it’s supporting a standalone UX improvement or planning for omnichannel scale, IDHL’s team adapts their delivery model to suit the client, not the other way around.
Why This Matters for Tech Partners
IDHL understands the value of tools that save time, reduce operational costs, and enhance both internal workflows and customer experiences. Their priority is finding partners and platforms that can drive meaningful outcomes across diverse client types and industries.
They’re also collaborative in their approach. Their team looks to bring innovation into client conversations, offering up technology that aligns with brand goals, market position, and commercial opportunity. For partners, this creates a pathway to grow adoption based on real-world need and timing.
What Comes Next?
IDHL’s team is focused on scalable growth for their clients, reducing inefficiencies across systems, and creating long-term value through technical agility.
The Cogent2 Take
As an integration-first team, we value partnerships with agencies like IDHL that understand the broader ecommerce and ERP landscape. Their commitment to performance, efficiency, and client success aligns perfectly with how Cogent2 delivers value through integration, optimisation, and strategy. If you’re looking to connect with an agency that really gets it, IDHL is one worth watching.
