Ecommerce Director

Key Responsibilities:

• Define the strategic e-commerce roadmap, aligning business goals with customer experience, revenue growth, and digital transformation initiatives.

• Set, track, and report on key performance indicators (KPIs) for all digital channels, including sales, conversion rates, average order value, and customer retention metrics.

• Oversee the management and optimisation of e-commerce platforms (e.g., Shopify, Magento, Netsuite) to ensure seamless functionality, scalability, and integration with other business systems.

• Lead platform upgrades, system migrations, and manage relationships with technology partners, vendors, and agencies to ensure projects are delivered on time and within budget.

• Collaborate closely with marketing, merchandising, operations, and IT teams to ensure a cohesive approach to campaigns, promotions, and content across digital channels.

• Analyse customer behaviour and site performance data to identify friction points, optimise the user journey, and implement strategies to improve conversion rates and average order value.

• Drive initiatives to enhance personalization, customer segmentation, and targeted digital marketing efforts.

• Develop and mentor a high-performing e-commerce team, providing guidance on best practices, processes, and professional development.

• Monitor industry trends, competitor activity, and emerging technologies to identify opportunities for innovation and continuous improvement.

• Ensure compliance with data protection, accessibility, and digital security standards across all e-commerce activities.

Qualifications & Skills:

• Proven experience in leading e-commerce operations for retail or B2C businesses at a senior level.

• Strong understanding of e-commerce platforms, digital marketing strategies, and UX/UI principles.

• Data-driven mindset with experience using analytics tools to inform decisions and optimise performance.

• Exceptional leadership, communication, and stakeholder management skills.

• Ability to translate strategic vision into actionable plans and measurable outcomes.