Symptoms
- Marketplace orders missing SLAs
- Web orders stuck in processing
- Inconsistent order status updates
Root Causes
- Disparate order routing logic
- Bottlenecks in pick/pack processes
- Lack of real-time inventory commitment from Business Central
- Poor integration between sales channels and Business Central
Microsoft Dynamics Business CentraleCommerce PlatformMarketplace PlatformWMS
Impact: Negative seller ratings on marketplaces, customer churn on D2C channels, and increased customer service overhead, directly impacting brand reputation and revenue.
Cogent Approach: We map the end-to-end order journey for each new channel, identifying chokepoints and advocating for optimised order orchestration within Business Central. This often involves refining pick/pack strategies, configuring advanced order routing, and ensuring Business Central consistently communicates stock availability.