Retailers invest heavily in driving traffic to their Shopify stores, but how many of those visitors actually convert? The truth is, not all visitors are ready to buy. That’s where Cooee comes in.
At Cogent2, we specialise in helping retailers connect systems and optimise performance. We’ve worked with the biggest names in eCommerce and we know when a tech partner is worth paying attention to. Cooee is one of those partners.
What is Cooee?
Cooee is a powerful Shopify-native app focused on real-time conversion optimisation leveraging AI. Rather than applying broad tactics across the board, Cooee takes a more intelligent approach. It analyses over 200 micro-behaviours like scroll patterns, page hops, time on page, clicks, source UTMs, and more to determine where each visitor is in their buying journey.
Using this data, Cooee dynamically personalises the Shopify storefront in real time, from homepages to product and cart pages, based on each visitor’s purchase intent.
“What we are trying to do is solve the problem where brands spend crazy amounts of money to bring visitors to their website, but the site assumes everyone is ready to buy. We personalise based on intent, not assumptions.”
— Cooee Team
Why Retailers Should Pay Attention
1. Intent-Based Personalisation
Cooee identifies four types of shoppers: no intent, low intent, medium intent, and high intent. It then dynamically serves messaging, layouts, and nudges that align with that shopper’s mindset:
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Low intent: Brand storytelling and awareness building
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Medium intent: Social proof, trending items, and urgency signals
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High intent: Focused CTAs, simplified paths to purchase, and limited-time offers
This layered approach avoids heavy discounting for the wrong audiences and increases the chance of converting on-site visits into purchases.
2. One App, Full Funnel
Most Shopify brands juggle six or more apps to cover popups, product recommendations, bundling, upsell/cross-sell, and analytics. Cooee rolls all of this into a single intelligent platform, dramatically reducing overhead, boosting page load performance, and simplifying the tech stack.
Campaigns can be tailored based on:
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Visitor source (e.g. Facebook ads vs. email)
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Landing page behaviour
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Real-time buying signals
3. Quantifiable Impact
Cooee isn’t just smart, it’s effective. Brands typically see:
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10%+ uplift in conversion rate within three months
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Reduced spend on third-party apps
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Improved site performance due to app consolidation
“We’ve seen at least a 10% increase in conversion rate within three months for most of the brands using Cooee.”
— Cooee Team
Its built-in attribution tools map campaign impact to real Shopify orders, so teams can confidently measure results.
4. Managed Service Option
Many high-growth brands lack the internal bandwidth to actively optimise and manage site behaviour. Cooee offers a managed service model, where their team handles campaign setup, funnel strategy, testing, and ongoing optimisation—ideal for retailers with limited eCommerce resource.
5. Perfect for Growth-Stage Merchants
Cooee is designed for brands doing £4–5M+ in GMV annually, with at least 50,000 monthly visitors. That threshold provides the necessary data volume for their AI to learn, iterate, and make meaningful adjustments that move the needle.
It’s particularly well-suited to verticals like:
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Skincare and beauty
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Apparel and fashion
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Wellness and lifestyle
Why We Like It at Cogent2
Cooee fits squarely into the Cogent2 approach: it automates complexity, brings intent to the forefront of decision-making, and connects conversion data directly to business outcomes. The fact that it lives natively within Shopify, with zero developer lift, makes it even more compelling for brands that want to move quickly and optimise efficiently.
From a system architecture perspective, it also plays well with other major platforms in the tech stack, like Klaviyo, Meta, and Google Ads, making it a smart part of any real-time optimisation strategy.
Final Thoughts
If you’re a Shopify brand looking to level up your conversion rate, reduce tech stack clutter, and make smarter decisions based on customer intent, Cooee is worth a serious look.
At Cogent2, we’re always on the lookout for tools that drive performance and connect the dots between traffic and revenue. We think Cooee has nailed that sweet spot and we’re excited to support brands exploring its potential.
Interested in testing Cooee on your store or seeing a demo?
Get in touch with our team. We’ll help you evaluate if it’s the right fit and guide you through setup, testing, or even a pilot rollout.
