Symptoms
- Sales figures differing between Shopify and ERP reports
- Inability to track true customer lifetime value (CLTV)
- Marketing spend misattributed due to fragmented data
Root Causes
- Inconsistent data definitions across systems
- Lack of a unified reporting strategy
- Fragmented data collection
ShopifyERPAnalytics Platforms
Impact: Poor strategic decision-making, misallocation of budget, and inability to accurately measure business performance.
Cogent Approach: We harmonise data structures, define consistent KPIs, and build integrated reporting solutions that provide a single, accurate view of your business performance.