Symptoms
- Logistical nightmare at launch
- High refund/return rates for specific regions
- Unexpected tax and duty complications
- Inconsistent pricing or promotions
Root Causes
- Lack of phased rollout strategy
- Underestimation of regional complexities
- Insufficient localisation planning
- Ignoring cultural and market nuances
Shopify MarketsERPFulfilment PartnersLocal Payment Gateways
Impact: Significant financial losses, damage to brand reputation in new markets, and internal team burnout.
Cogent Approach: We intervene to restructure the international expansion, moving away from a 'big bang' approach to a phased, validated rollout. This includes localising operational components, establishing clear regional fulfilment and tax processes, and validating the localised customer journey in a single territory first. This approach minimises risk and builds confidence in the internationalisation process, leveraging Shopify Markets functionality effectively.