Symptoms
- Regions with high cart abandonment due to no InPost lockers
- Customers selecting less convenient PUDO points
- Missed sales opportunities in dense urban areas
Root Causes
- Static locker availability data in checkout
- Inadequate regional network analysis during setup
- Failure to use InPost's full geographical potential
EcommerceShipping Platform
Impact: Reduced conversion rates, lost sales from customers seeking convenient pickup, and a suboptimal delivery experience for existing customers.
Cogent Approach: We conduct a thorough network coverage analysis and integrate real-time locker availability strategies into the checkout flow, ensuring InPost is offered where it's most impactful.