Symptoms
- High rate of 'address unknown' or 'locker full' alerts in new country
- Delayed or failed deliveries across borders
- Customer service complaints about unfamiliar local processes
Root Causes
- Insufficient upfront verification of InPost network density and reliability in target markets
- Lack of localised communication strategy for delivery updates
- Assuming domestic processes transfer directly to international operations
InPost networkCustomer ServiceShipping Platform
Impact: Significant customer dissatisfaction, increased 'where is my order' queries, and potential brand damage in new markets.
Cogent Approach: We conduct a thorough pre-expansion network readiness assessment, ensure localised communication flows, and define clear customer service protocols for new regions, testing end-to-end before launch.