Symptoms
- Slow response times to customer queries via Mirakl
- Off-brand messaging
- Repetitive questions due to lack of knowledge base
Root Causes
- Lack of standardised templates
- No integration with primary CX platform
- Unclear ownership of marketplace customer service
MiraklZendeskGorgias
Impact: Lower customer satisfaction, negative reviews, potential impact on marketplace seller rating.
Cogent Approach: We standardise communication workflows, integrating marketplace messages into existing CX platforms where appropriate, and developing response templates aligned with John Lewis's service expectations.