Symptoms
- Offer rejection by John Lewis
- High customer returns due to misdescription
- Poor search visibility on platform
Root Causes
- Absence of a single source of truth for product data
- Manual enrichment processes
- Lack of validation against Mirakl specifications
PIMMiraklEcommerce Platform
Impact: Reduced sales conversion, increased operational overhead for issue resolution, and diminished customer trust.
Cogent Approach: Review product data governance, pinpoint the master data source, and establish automated validation and transmission workflows to Mirakl, focusing on adherence to John Lewis's category requirements.