Symptoms
- Disparate product descriptions or images on John Lewis
- Incorrect categorisation of products
- Mismatching product identifiers causing listing error
Root Causes
- Absence of a clear PIM or product master
- Manual uploads overriding integrated data
- Attribute mapping inconsistencies
PIMMiraklEcommerce
Impact: Reduced conversion, increased returns due to misrepresentation, poor customer experience, and John Lewis listing policy violations.
Cogent Approach: We establish a clear source of truth for product data, implement comprehensive attribute mapping, and design automated validation rules to maintain consistent and compliant product listings.