Symptoms
- High rate of 'where is my order?' tickets for cross-border shipments
- Increased customs delays and returns
- Inconsistent delivery times between regions
Root Causes
- Inadequate customs documentation for new territories
- Mismatch between logistics partner capabilities and John Lewis requirements
- Lack of real-time visibility into cross-border order status
MiraklWMSCarrier APIsOMS
Impact: Elevated customer dissatisfaction, increased operational overhead, and potential suspension from international expansion by John Lewis.
Cogent Approach: We analyse the end-to-end international fulfilment journey, from order placement to delivery and returns. This includes reviewing logistics partner performance, documentation accuracy, and tracking visibility. The symptom hides the cause here.