Symptoms
- Overselling or underselling dropship products
- Frequent 'out of stock' messages post-purchase
- Discrepancies between supplier feed and storefront
Root Causes
- Batch updates with high latency
- Supplier feed mapping errors
- Buffering logic not properly configured
VirtualstockECOMMERCEPIM
Impact: Customer dissatisfaction, basket abandonment, and potential breach of availability promises, directly hitting revenue and brand perception.
Cogent Approach: We analyse stock synchronisation patterns, identify data bottlenecks, and propose adjustments to ensure near real-time accuracy and minimise discrepancies.