Symptoms
- Manual intervention needed for certain orders
- Order processing falls behind during peak
- Difficulty onboarding new carriers or 3PLs
Root Causes
- Over-reliance on manual Brightpearl automation setup
- Lack of review for order routing exceptions
- Poorly defined carrier selection logic
BrightpearlPeoplevoxShipStation
Impact: High operational costs, customer dissatisfaction from delayed shipments, and an inability to scale fulfilment.
Cogent Approach: We design modular, resilient order fulfilment workflows that use Brightpearl's automation engine but anticipate peaks and edge cases for connected processing, ready for future growth.