Adobe Commerce
Centra
The brand is a global fashion or lifestyle business that needs to run D2C and Wholesale from a single source of truth without custom-coding B2B logic.
The business logic is truly unique or bespoke, requiring changes to the core commerce engine that a SaaS or specialised platform cannot accommodate.
Key risk: Choosing Centra without a clear plan for who owns the frontend means the platform provides the engine, but the business must build and maintain the customer-facing experience.