Amazon FBA Support

Amazon FBA Operations Stays Stable

We help retailers maintain consistency and address issues in their Amazon FBA operations, ensuring inventory and fulfilment run as expected.

Expert support and diligent governance for continuous FBA performance.

Trusted by leading retailers

Keeping fulfilment and finance aligned

FBA Support Three Ways

Our engagement models focus on proactive support, issue resolution, and operational improvement, ensuring your FBA channel performs reliably.

Monitor & Resolve

Proactive monitoring of FBA status and rapid resolution of emerging issues, protecting your inventory and sales.

  • Daily FBA health checks
  • Stranded inventory resolution
  • Dispute management for fees
  • Inbound shipment reconciliation
  • Performance metric defence

Optimise & Govern

Establish clear processes and governance for FBA lifecycle events, reducing errors and ensuring compliance.

  • SOP development for FBA
  • Fee structure analysis
  • Return process optimisation
  • Inventory Performance Index (IPI) improvement
  • Team role definition

Advise & Mentor

Strategic guidance and training for your team, building internal capability to manage Amazon FBA complexities.

  • FBA policy interpretation
  • Seller Central navigation
  • Claim evidence collection
  • New programme assessment
  • Peak period readiness

Why Cogent2

Why Amazon FBA support models break without operator depth

Maintaining FBA performance requires deep operational understanding, not just technical fixes. We bring hard-won experience in navigating Amazon's systems and policies, anticipating issues before they impact your business.

  • Operator-led FBA guidance
  • Focus on commercial outcomes
  • System-level strategic thinking
  • Proactive issue anticipation
  • Meticulous record-keeping discipline

Operator-led

Engagement model

20+ Years

Combined FBA experience

Multi-Channel

Retail perspective

Data-Driven

Issue resolution

Operational Intelligence

CogentAI

CogentAI provides the intelligence layer needed to stay ahead of FBA operational challenges, offering predictive insights and anomaly detection essential for stable fulfilment.

Fee change forecasting
Stranded inventory alerts
Inbound shipment anomaly detection
Return cost analysis

"Proactive insights for FBA mean fewer surprises and more predictable fulfilment costs. It transforms reactive firefighting into strategic management."

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FBA operational intelligence across product lifecycle

Capabilities

Hypercare and governance

We provide the full spectrum of support capabilities to ensure your FBA operations remain resilient and compliant, minimising disruptions and cost overruns.

Admin Support

  • Seller Central account health monitoring
  • Product listing compliance checks
  • Category approval assistance
  • Brand registry and protection support
  • Policy change interpretation

User Support

  • Internal team FBA query resolution
  • Guidance on Seller Central workflows
  • Best practice sharing for FBA processes
  • Ad-hoc FBA training for team members
  • Escalation path navigation

Improvement Backlog

  • Identification of FBA optimisation opportunities
  • Roadmap development for FBA enhancements
  • Impact analysis of new FBA features
  • Benchmarking against FBA best practices
  • Cost reduction strategy identification

Governance

  • FBA inventory accuracy audits
  • Return rate monitoring and analysis
  • Fee reconciliation validation processes
  • IPI score management framework
  • Data privacy and compliance checks

Escalation

  • Critical issue resolution via Amazon Seller Support
  • Deep dive investigation into FBA discrepancies
  • Strategic advice on FBA account suspensions
  • Formulation of Plans of Action (POAs)
  • Direct communication with Amazon Account Managers

Connected Ecosystems

Amazon FBA Never Operates Alone

Effective FBA support requires understanding how it integrates with your broader commerce and fulfilment ecosystem, from inventory planning to customer service.

Inventory & Order

NetSuiteBrightpearlMicrosoft Dynamics 365SAP Business One

E-commerce & CMS

ShopifyAdobe CommerceBigCommerceSalesforce Commerce Cloud

Business Intelligence

Microsoft Power BITableauGoogle AnalyticsCogent AI

Customer Support

GorgiasZendeskFreshdeskKlaviyo

Integration & Intelligence

PatchworksCogent AI

Operational Intelligence

Recurring Amazon FBA support issues

Retailers commonly encounter specific, costly issues with FBA operations. Our support focuses on diagnosing the root causes and implementing resilient solutions.

Lost Inventory Claims

Symptoms

  • Discrepancies between inbound shipment manifests and received units
  • Inventory showing 'lost' or 'reconciling' for extended periods
  • Inbound shipments never fully checked in

Root Causes

  • Incorrect carton content information
  • Labelling errors at inbound scan
  • Amazon warehouse processing delays
Amazon Seller CentralERP

Impact: Unaccounted stock impacts available-to-sell, revenue, and cash flow, creating customer service pressure.

Cogent Approach: We establish rigorous inbound inspection protocols and support claim submission with documented evidence, ensuring maximum recovery.

Stranded Inventory

Symptoms

  • Products in FBA inventory but unavailable for sale
  • Frequent 'listing error' or 'not available' statuses
  • Inability to create new listings for existing stock

Root Causes

  • Product listing errors or ASIN conflicts
  • Compliance issues (e.g., hazmat, category restrictions)
  • Expired merchant offers
Amazon Seller CentralPIM

Impact: Salable stock becomes unsalable, leading to potential long-term storage fees and missed revenue opportunities.

Cogent Approach: Our team systematically identifies and resolves the underlying listing issues, reactivating stranded inventory rapidly.

Unexpected FBA Fee Increases

Symptoms

  • Discrepancies in actual vs. expected fulfilment or storage fees
  • Sudden changes in product dimension or weight data in Seller Central
  • Increased returns processing charges

Root Causes

  • Amazon's cubiscan errors or re-measured dimensions
  • Unannounced fee rate adjustments
  • High volume of unfulfillable returns
Amazon Seller CentralInternal Reporting

Impact: Erodes profit margins, making profitable products unprofitable without notice, and complicates financial forecasting.

Cogent Approach: We monitor fee statements for discrepancies, dispute incorrect measurements, and advise on packaging optimisation to mitigate costs.

IPI Score Degradation

Symptoms

  • Declining Inventory Performance Index (IPI) scores
  • Storage limits impacting inbound shipments
  • Increased FBA storage costs

Root Causes

  • Excess inventory or aged stock
  • High stranded inventory count
  • Poor FBA sell-through rate
Amazon Seller CentralInventory Planning

Impact: Restricted ability to send new inventory, leading to out-of-stock situations and significant lost sales.

Cogent Approach: We analyse IPI drivers, develop removal order strategies for aged stock, and optimise inventory replenishment to maintain healthy scores.

Deep Integration Expertise

What we look for first

When approaching FBA support, we first examine the foundations: data accuracy, process integrity, and governance. These are the core elements that dictate long-term stability and predictability in FBA operations.

  • FBA Policy Adherence
  • Inbound Logistics Governance
  • Fee Reconciliation Audits
  • Inventory Health Optimisation
  • Seller Central Workflows

Commerce Architecture

How FBA fits into the broader retail system, from order to cash.

Ecosystem Integrations

Connecting FBA data flows with ERP, OMS, and BI platforms.

Data Governance

Ensuring data integrity and flow for accurate FBA reporting and claims.

Integrated FBA Data

Automated Anomaly Detection

Predictive Fee Analysis

Intelligent Inventory Optimisation

Future-Ready Operations

Preparing FBA for the next scale phase

Future-proofing your FBA operations means moving beyond reactive issue resolution. It involves building a robust data infrastructure where FBA performance is visible, anomalies are flagged early, and decisions are insight-driven.

The next phase of FBA operational intelligence focuses on predictive models for fee changes and demand fluctuations, allowing for proactive inventory adjustments. This reduces the reliance on manual data extraction and improves forecast accuracy.

By integrating FBA data more deeply with internal systems, retailers can create a single source of truth for inventory, allowing for more strategic fulfilment decisions and reducing the risk of costly FBA penalties.

Knowledge Base

Frequently Asked Questions

About Cogent2 FBA Support
What type of FBA issues do you primarily support?
We focus on operational FBA challenges such as lost/stranded inventory, fee discrepancies, IPI score management, and compliance issues that impact commercial performance.
How do you help us reconcile FBA settlement reports?
We review your FBA settlement reports against your internal sales and cost data, identifying and disputing discrepancies related to fees, refunds, and lost inventory claims.
Can you train our team on FBA best practices?
Yes, we provide tailored training sessions focusing on efficient Seller Central navigation, inbound shipment creation, inventory management, and dispute resolution workflows.
Engagement and Processes
What is the typical duration for an FBA support engagement?
Duration varies based on complexity, but most support engagements are ongoing or structured into project phases for specific issues, such as a major inventory reconciliation drive.
How do you ensure data confidentiality with our Seller Central account?
We operate under strict confidentiality agreements and adhere to best practices for secure access, typically using least-privilege user roles within your Seller Central account.
What historical data do you require to begin FBA support?
We typically require access to historical FBA settlement reports, inbound shipment details, inventory logs, and Seller Central case logs to diagnose recurring issues.

Working Together

Engagement Models

Embedded Support

Our specialists work as an extension of your team, providing daily FBA monitoring and rapid issue resolution.

Project-Based Resolution

Targeted engagements to resolve specific FBA challenges, such as a large-scale stranded inventory clear-out or fee audit.

Advisory & Coaching

Strategic guidance and training to upskill your internal teams for long-term FBA operational independence.

Stabilse your Amazon FBA operations.

If costly FBA issues are draining your resources and impacting profit, speak to us about building a more resilient support framework.