Diagnose
We identify inefficiencies and underperforming areas within your FBA operations, from inventory management to fee reconciliation.
- FBA cost analysis
- IPI score deep dive
- Inventory health review
- Returns process audit
Amazon FBA Operations
Optimise Your Amazon FBA Performance
Extract better performance and efficiency from your existing Amazon FBA enrolment. We pinpoint margin leakage and operational bottlenecks.
Operator-led advisory, audit and optimisation for FBA-reliant retailers.
Retailers operating on FBA trust our guidance.
Getting Started
The governance layer
Optimisation engagements start by understanding your current FBA operational procedures, team capabilities, and existing pain points. We then benchmark these against Amazon's best practices and industry standards.
Remedy
We develop targeted strategies and process improvements to address identified issues, focusing on practical and sustainable changes.
- FBA shipment workflow design
- Stranded inventory resolution
- Fee reconciliation strategy
- Prep centre integration
Sustain
We establish governance models and reporting mechanisms to ensure ongoing performance and adaptation to Amazon's evolving platform.
- Long-term storage mitigation
- IPI performance monitoring
- Future FBA program readiness
- Cross-functional team alignment
Why Cogent2
Why FBA teams plateau
Many FBA operations start strong but hit an optimisation wall, struggling to scale efficiency without external guidance. This is shaped by an over-reliance on manual workarounds, fragmented insight, and a reactive approach to Amazon's evolving requirements.
- Retail-operator founders
- FBA-specific commercial models
- Actionable IPI uplift strategies
- Experienced in fee reconciliation
- First-hand FBA scaling insight
20+ Years
Retail operator experience
50+
FBA audits conducted
Operator-led
Engagement model
UK/EU Focus
Market experience
Optimisation Intelligence
CogentAI
Better optimisation work on Amazon FBA demands intelligence beyond static reports. CogentAI provides the operational visibility, anomaly detection, and forecasting capabilities necessary to pre-empt issues and drive continuous performance gains.
IPI Score Monitoring
Stranded Inventory Alerts
Fee Change Tracking
Inventory Age Forecasting
Hidden Cost Detection
Returns Pattern Analysis
"Manual data extraction from FBA reports is time-consuming and error-prone. CogentAI automates this, allowing teams to focus on strategy, not aggregation."
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FBA Operational Intelligence Dashboard powered by CogentAI
Capabilities
From firefighting to forecasting
We apply operator-led strategies to refine FBA processes, introduce automation where impactful, strengthen reporting for proactive decision-making, and establish robust governance.
Process Improvements
- FBA inbound receiving protocols
- Prep and packaging standardisation
- Returns and disposals workflows
- Lost inventory claim procedures
Automation Opportunities
- Automated shipment creation
- IPI score anomaly alerts
- Fee reconciliation automation
- Automated stranded inventory alerts
Reporting Enhancements
- Custom IPI dashboards
- Profitability by ASIN reporting
- Lost and damaged inventory tracking
- Long-term storage fee forecasts
Governance Improvements
- FBA policy adherence frameworks
- Cross-functional FBA reviews
- Vendor compliance audits
- FBA program enrolment strategy
Connected Ecosystems
Amazon FBA never operates alone
Optimising FBA requires a holistic view of the interconnected systems that feed into and are impacted by Amazon's logistics network.
Marketplaces
Amazon Seller CentraleBayOnBuy
ERP & Finance
NetSuiteMicrosoft Dynamics 365BrightpearlSAP Business One
Warehouse (3PL / WMS)
PeoplevoxShipStationDespatch Cloud
Ecommerce Platforms
Shopify PlusAdobe CommerceBigCommerce
Integration & Intelligence
PatchworksCogent AIPower BI
Operational Intelligence
Common FBA inefficiencies
Many retailers struggle with predictable FBA operational patterns that erode margins and divert team focus. We help diagnose and resolve these.
Unreconciled Inventory Loss
Symptoms
- Discrepancies between shipped and received units
- Lost in-transit inventory not investigated
- High FBA inventory adjustments
Root Causes
- Lack of inbound shipment proof
- Insufficient internal reconciliation process
- Over-reliance on Amazon's reporting
Amazon Seller CentralERP
Impact: Direct margin erosion from unrecovered stock and inefficient inventory planning.
Cogent Approach: We build robust inbound-to-FBA reconciliation workflows, integrating internal records with Amazon's data to systematically claim for lost or damaged units.
Hidden Long-Term Storage Fees
Symptoms
- Unexpectedly high FBA storage fee invoices
- Aged inventory reports not actioned
- Low Inventory Performance Index (IPI) score
Root Causes
- Poor sales forecasting for FBA
- Ineffective inventory removal strategy
- Lack of automated low-stock alerts
Amazon Seller CentralForecasting Tool
Impact: Significant cost overhead, reducing net profitability and tying up working capital in slow-moving or unsellable stock.
Cogent Approach: We implement proactive inventory management strategies, including phased removal orders and smart stock-out plans, to minimise FBA storage costs and improve IPI.
Sub-optimal FBA Packaging
Symptoms
- Frequent rejections at FBA receiving
- High damage rates during FBA transit
- Increased Amazon prep service fees
Root Causes
- Lack of FBA-specific prep guidance for suppliers
- Inconsistent internal packaging standards
- Failure to use FBA Small and Light
Amazon Seller CentralWMS
Impact: Costly delays, increased prep fees, and customer dissatisfaction due to damaged goods. Missed opportunities for reduced fulfilment costs.
Cogent Approach: We audit current packaging processes against FBA guidelines, advise on supplier compliance, and identify opportunities to enrol products in cost-saving programs like Small and Light.
Stranded Inventory Cycles
Symptoms
- Consistent 'stranded inventory' warnings
- Products inactive for undefined reasons
- Manual fixing of listing errors
Root Causes
- Discrepancies between ERP and Seller Central listings
- Poor product data governance
- Reactive approach to Amazon changes
Amazon Seller CentralPIMERP
Impact: Lost sales opportunities, increased storage costs for unsellable stock, and a negative impact on IPI affecting overall FBA health.
Cogent Approach: We establish a clear process for identifying and resolving stranded inventory promptly, often by aligning product data across internal systems and Amazon listings.
Deep Integration Expertise
Quick wins and long-term roadmaps for FBA
Our expertise spans both immediate tactical improvements and strategic, systemic changes to your Amazon FBA operations. We identify quick wins for immediate impact while building a sustainable roadmap for continuous optimisation.
- FBA fee audit and reclamation
- IPI score recovery strategies
- FBA Small and Light programme enrolment
- Multi-channel inventory harmonisation
- Pre-prep and packaging standardisation
- FBA inbound logistics review
Strategic Oversight
Guiding FBA ecosystem design and vendor selection.
Operational Deep Dive
Transforming FBA inventory, prep, and reconciliation workflows.
Data Governance
Ensuring FBA reporting integrity and actionable insights.
Data-Driven Forecasting
Automated FBA Workflows
Proactive IPI Monitoring
Continuous Fee Optimisation
Future-Ready Operations
Preparing FBA for scale
Retailers must move beyond reactive FBA management. Preparing for future growth and Amazon's evolving requirements means building an FBA operation that anticipates rather than responds to change.
This involves embedding intelligence into inventory forecasting, proactively managing IPI, and automating routine tasks to free up operational teams for strategic initiatives.
A future-ready FBA setup is resilient to market shifts and Amazon policy updates, driving consistent profitability and customer satisfaction.
Knowledge Base
Frequently Asked Questions
FBA Optimisation Specifics
What is the typical starting point for an FBA optimisation engagement?
We begin with a comprehensive audit of your current FBA performance metrics, including your IPI score, inventory age, fee structure, and existing operational workflows for inbound and returns. This diagnostic phase helps us pinpoint the most impactful areas for improvement.
How quickly can we expect to see results from FBA optimisation?
Quick wins, such as addressing stranded inventory or reclaiming lost units, can yield results within weeks. Larger process efficiencies and IPI score improvements typically manifest over several months as operational adjustments take effect.
Can you help with FBA international expansion?
Yes, we advise on the strategic implications and operational requirements for expanding into international FBA programmes, including Pan-EU FBA and North American Remote Fulfilment. This includes navigating compliance and logistics nuances.
Working with Cogent2
What differentiates Cogent2's approach to FBA?
Our FBA optimisation is operator-led, drawing on extensive first-hand experience managing complex Amazon logistics. We focus on practical, commercially sound strategies that improve both efficiency and profitability, rather than just technical implementation.
How does CogentAI support FBA optimisation?
CogentAI provides the necessary operational intelligence, offering automated data analysis, predictive insights into inventory health, and early warnings for potential issues like IPI score drops or unexpected fee changes. This shifts teams from reactive to proactive management.
Working Together
Engagement Models
Advisory & Consulting
Strategic guidance to refine FBA commercial models, inventory policy, and operational best practices, ensuring a robust FBA ecosystem.
FBA Optimisation Audit
A deep dive into your FBA account health, IPI performance, cost structures, and operational workflows to identify hidden inefficiencies and margin leakage.
Embedded Operations
Flexible support for FBA operations, providing expert oversight and hands-on assistance to navigate Amazon's complexities during peak or transition periods.
Ready to optimise your FBA operations?
Connect with our FBA specialists to chart a path to enhanced efficiency and profitability. We help you navigate Amazon's complexities and drive sustained performance.
Integrations
Connecting Your Amazon FBA Ecosystem
Efficient FBA operations require robust data synchronisation between your core systems for accurate inventory, order flow, and financial reconciliation.
ERPWMSOMSEDIPIM
NetSuite
ERP
Microsoft D365
ERP
SAP B1
ERP
Xero
ERP
Brightpearl
ERP
Shopify
OMS
Adobe Commerce
OMS
Peoplevox
WMS
WMS
WMS
Salesforce Commerce Cloud
OMS
Logicbroker
EDI
TrueCommerce
EDI
Akeneo
PIM
Contentserv
PIM
Patchworks
Integrations
Cogent AI
Integrations
