Symptoms
- Product descriptions appearing in wrong languages
- Incorrect date/time formats in regional customer communications
- Inability to process local payment methods via Patchworks flows
Root Causes
- Absence of locale-specific data validation rules
- Overlooked character set limitations in downstream systems
- Generic integration patterns applied to localised data streams
PatchworksAdobe CommerceKlaviyo
Impact: Poor customer experience, reduced conversion rates in new markets, and compliance risks with regional data handling regulations. This breaks first for teams entering new markets.
Cogent Approach: We analyse the end-to-end flow of localised data, from input to output, identifying and fortifying weak points. This includes defining character set handling, date formats, and mapping locale-specific fields effectively.