{"product_id":"pim-for-microsoft-dynamics-business-central","title":"PIM for Microsoft Dynamics Business Central","description":"\u003cp\u003eThe item number in Microsoft Dynamics Business Central is a financial identifier, not a marketing container. As product catalogues expand, the manual overhead of keeping the ERP in sync with sales channels creates a permanent launch bottleneck. When merchandising teams are forced to wait for finance to create SKU records before enrichment can begin, or when technical specs in the ERP conflict with marketing copy, the result is operational drift and delayed turnover.\u003c\/p\u003e\u003cp\u003eManaging this connection requires strict ownership boundaries. Typically, the ERP remains the master for item numbers, costing, and inventory logic, while the PIM authors enriched attributes and channel-specific data. Connecting these systems removes the manual repetition that leads to financial discrepancies. It ensures that product master data is accurate at the point of creation, protecting the financial trust boundary while accelerating the path to market.\u003c\/p\u003e","brand":"Cogent2","offers":[{"title":"Default Title","offer_id":54021249204550,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.cogent2.com\/products\/pim-for-microsoft-dynamics-business-central","provider":"Cogent2","version":"1.0","type":"link"}