{"product_id":"hire-fractional-retail-head-of-ecommerce-service","title":"Fractional Retail Head Of Ecommerce Service","description":"\u003cp data-start=\"437\" data-end=\"575\"\u003eRetail ecommerce rarely underperforms because of traffic. It underperforms when ownership of trading, conversion and execution is unclear.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"928\"\u003eThe Fractional Retail Head of Ecommerce Service from Cogent2 provides senior, part time ecommerce leadership for retail brands that need stronger commercial control of their digital channel without hiring permanently. This role focuses on owning ecommerce performance across trading, merchandising, conversion, promotions and operational coordination.\u003c\/p\u003e\n\u003cp data-start=\"930\" data-end=\"1126\"\u003eIt is designed for retail businesses where ecommerce is growing in importance, but where day-to-day trading decisions, execution quality and accountability are fragmented across teams or agencies.\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1415\"\u003eCogent2’s Fractional Retail Heads of Ecommerce work inside the business, taking responsibility for outcomes rather than reporting from the sidelines. Alongside ecommerce leadership, you gain access to a joined-up technical and delivery team that can execute and refine what is being led.\u003c\/p\u003e\n\u003ch3 data-start=\"1417\" data-end=\"1471\"\u003eWhen to hire a Fractional Retail Head of Ecommerce\u003c\/h3\u003e\n\u003cp data-start=\"1473\" data-end=\"1535\"\u003eThis service is particularly suited to retail businesses that:\u003c\/p\u003e\n\u003cul data-start=\"1536\" data-end=\"1845\"\u003e\n\u003cli data-start=\"1536\" data-end=\"1599\"\u003e\n\u003cp data-start=\"1538\" data-end=\"1599\"\u003eNeed clearer ownership of ecommerce trading and performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1600\" data-end=\"1662\"\u003e\n\u003cp data-start=\"1602\" data-end=\"1662\"\u003eRely on multiple teams or agencies to run digital channels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1663\" data-end=\"1728\"\u003e\n\u003cp data-start=\"1665\" data-end=\"1728\"\u003eStruggle to balance promotions, margin and operational impact\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1729\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1776\"\u003eLack senior ecommerce leadership day to day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1777\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1779\" data-end=\"1845\"\u003eWant part time leadership without committing to a full-time hire\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1847\" data-end=\"1960\"\u003eHiring a Fractional Retail Head of Ecommerce brings focus, pace and commercial accountability to digital trading.\u003c\/p\u003e\n\u003ch3 data-start=\"1962\" data-end=\"1991\"\u003eWhat the service delivers\u003c\/h3\u003e\n\u003cp data-start=\"1993\" data-end=\"2132\"\u003eCogent2 Fractional Retail Heads of Ecommerce embed directly into ecommerce operations, with a strong bias toward execution and performance.\u003c\/p\u003e\n\u003cp data-start=\"2134\" data-end=\"2158\"\u003eThis typically includes:\u003c\/p\u003e\n\u003cul data-start=\"2159\" data-end=\"2508\"\u003e\n\u003cli data-start=\"2159\" data-end=\"2224\"\u003e\n\u003cp data-start=\"2161\" data-end=\"2224\"\u003eActing as a Fractional and Part time Retail Head of Ecommerce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2225\" data-end=\"2285\"\u003e\n\u003cp data-start=\"2227\" data-end=\"2285\"\u003eOwning ecommerce trading, performance and prioritisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2286\" data-end=\"2333\"\u003e\n\u003cp data-start=\"2288\" data-end=\"2333\"\u003eLeading ecommerce teams and agency partners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2334\" data-end=\"2399\"\u003e\n\u003cp data-start=\"2336\" data-end=\"2399\"\u003eImproving conversion, merchandising and promotional execution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2400\" data-end=\"2462\"\u003e\n\u003cp data-start=\"2402\" data-end=\"2462\"\u003eAligning ecommerce activity with fulfilment and operations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2463\" data-end=\"2508\"\u003e\n\u003cp data-start=\"2465\" data-end=\"2508\"\u003eSupporting growth while protecting margin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2510\" data-end=\"2621\"\u003eBecause Cogent2 combines leadership with delivery capability, improvements move quickly from plan to execution.\u003c\/p\u003e\n\u003ch3 data-start=\"2623\" data-end=\"2672\"\u003eEcommerce trading, performance \u0026amp; optimisation\u003c\/h3\u003e\n\u003cp data-start=\"2674\" data-end=\"2732\"\u003eRetail ecommerce performance is driven by daily decisions.\u003c\/p\u003e\n\u003cp data-start=\"2734\" data-end=\"2903\"\u003eThe Fractional Retail Head of Ecommerce Service focuses on tightening control of the trading engine, ensuring ecommerce activity delivers both revenue and profitability.\u003c\/p\u003e\n\u003cp data-start=\"2905\" data-end=\"2919\"\u003eThis includes:\u003c\/p\u003e\n\u003cul data-start=\"2920\" data-end=\"3187\"\u003e\n\u003cli data-start=\"2920\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2922\" data-end=\"2968\"\u003eImproving promotional planning and execution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2969\" data-end=\"3031\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3031\"\u003eOptimising merchandising, navigation and onsite experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3032\" data-end=\"3098\"\u003e\n\u003cp data-start=\"3034\" data-end=\"3098\"\u003eAligning ecommerce campaigns with stock and fulfilment reality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3099\" data-end=\"3136\"\u003e\n\u003cp data-start=\"3101\" data-end=\"3136\"\u003eReducing reactive decision-making\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3137\" data-end=\"3187\"\u003e\n\u003cp data-start=\"3139\" data-end=\"3187\"\u003eEstablishing clear trading metrics and cadence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3189\" data-end=\"3257\"\u003eThe emphasis is disciplined execution, not constant experimentation.\u003c\/p\u003e\n\u003ch3 data-start=\"3259\" data-end=\"3312\"\u003eCross-functional coordination across retail teams\u003c\/h3\u003e\n\u003cp data-start=\"3314\" data-end=\"3354\"\u003eEcommerce does not operate in isolation.\u003c\/p\u003e\n\u003cp data-start=\"3356\" data-end=\"3419\"\u003eCogent2 Fractional Retail Heads of Ecommerce work closely with:\u003c\/p\u003e\n\u003cul data-start=\"3420\" data-end=\"3575\"\u003e\n\u003cli data-start=\"3420\" data-end=\"3455\"\u003e\n\u003cp data-start=\"3422\" data-end=\"3455\"\u003eTrading and merchandising teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3456\" data-end=\"3485\"\u003e\n\u003cp data-start=\"3458\" data-end=\"3485\"\u003eMarketing and acquisition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3486\" data-end=\"3515\"\u003e\n\u003cp data-start=\"3488\" data-end=\"3515\"\u003eOperations and fulfilment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3516\" data-end=\"3541\"\u003e\n\u003cp data-start=\"3518\" data-end=\"3541\"\u003eFinance and reporting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3542\" data-end=\"3575\"\u003e\n\u003cp data-start=\"3544\" data-end=\"3575\"\u003eTechnology and delivery teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3577\" data-end=\"3653\"\u003eThis ensures ecommerce decisions reflect operational and commercial reality.\u003c\/p\u003e\n\u003ch3 data-start=\"3655\" data-end=\"3702\"\u003eProgramme support \u0026amp; ecommerce stabilisation\u003c\/h3\u003e\n\u003cp data-start=\"3704\" data-end=\"3817\"\u003eFractional Retail Heads of Ecommerce are often engaged when performance becomes inconsistent or confidence drops.\u003c\/p\u003e\n\u003cp data-start=\"3819\" data-end=\"3836\"\u003eThis can include:\u003c\/p\u003e\n\u003cul data-start=\"3837\" data-end=\"4102\"\u003e\n\u003cli data-start=\"3837\" data-end=\"3887\"\u003e\n\u003cp data-start=\"3839\" data-end=\"3887\"\u003eStabilising underperforming ecommerce channels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3888\" data-end=\"3943\"\u003e\n\u003cp data-start=\"3890\" data-end=\"3943\"\u003eRe-establishing ownership across teams and agencies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3944\" data-end=\"3994\"\u003e\n\u003cp data-start=\"3946\" data-end=\"3994\"\u003eSupporting replatforming or major site changes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3995\" data-end=\"4040\"\u003e\n\u003cp data-start=\"3997\" data-end=\"4040\"\u003eImproving execution ahead of peak trading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4041\" data-end=\"4102\"\u003e\n\u003cp data-start=\"4043\" data-end=\"4102\"\u003eProtecting revenue during operational or technical change\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4104\" data-end=\"4183\"\u003eHaving delivery capability within Cogent2 allows issues to be resolved quickly.\u003c\/p\u003e\n\u003ch3 data-start=\"4185\" data-end=\"4236\"\u003eOngoing advisory \u0026amp; trusted ecommerce leadership\u003c\/h3\u003e\n\u003cp data-start=\"4238\" data-end=\"4332\"\u003eFor some clients, Fractional Retail Head of Ecommerce support becomes an ongoing relationship.\u003c\/p\u003e\n\u003cp data-start=\"4334\" data-end=\"4351\"\u003eThis can include:\u003c\/p\u003e\n\u003cul data-start=\"4352\" data-end=\"4578\"\u003e\n\u003cli data-start=\"4352\" data-end=\"4418\"\u003e\n\u003cp data-start=\"4354\" data-end=\"4418\"\u003eActing as a sounding board for ecommerce and trading decisions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4419\" data-end=\"4471\"\u003e\n\u003cp data-start=\"4421\" data-end=\"4471\"\u003eReviewing plans ahead of peak or major campaigns\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4472\" data-end=\"4512\"\u003e\n\u003cp data-start=\"4474\" data-end=\"4512\"\u003eSupporting hiring and team structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4513\" data-end=\"4578\"\u003e\n\u003cp data-start=\"4515\" data-end=\"4578\"\u003eHelping founders and leaders step out of day-to-day ecommerce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4580\" data-end=\"4674\"\u003eThis model provides senior ecommerce leadership without overbuilding internal teams too early.\u003c\/p\u003e\n\u003ch3 data-start=\"4676\" data-end=\"4702\"\u003eThe Cogent2 Difference\u003c\/h3\u003e\n\u003cp data-start=\"4704\" data-end=\"4980\"\u003eCogent2 works alongside ecommerce platforms, ERP systems and delivery partners so our Fractional Heads of Ecommerce can focus entirely on performance, execution and outcomes. We do not sell software. We take ownership of how ecommerce, technology and operations work together.\u003c\/p\u003e\n\u003cp data-start=\"4982\" data-end=\"5153\"\u003eBy combining Fractional Retail Head of Ecommerce leadership with a joined-up execution team, Cogent2 removes the gap between ecommerce ambition and day-to-day performance.\u003c\/p\u003e\n\u003ch3 data-start=\"5155\" data-end=\"5194\"\u003eLevel up your ecommerce performance\u003c\/h3\u003e\n\u003cp data-start=\"5196\" data-end=\"5308\"\u003eRetail brands rarely struggle because ecommerce is unimportant. They struggle because no one owns it end to end.\u003c\/p\u003e\n\u003cp data-start=\"5310\" data-end=\"5448\"\u003eHire a Fractional Retail Head of Ecommerce from Cogent2 to bring structure, accountability and commercial focus to your ecommerce channel.\u003c\/p\u003e","brand":"Cogent2","offers":[{"title":"Default Title","offer_id":55700839596358,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.cogent2.com\/products\/hire-fractional-retail-head-of-ecommerce-service","provider":"Cogent2","version":"1.0","type":"link"}