{"product_id":"hire-fractional-head-of-ecommerce-service","title":"Fractional Head Of Ecommerce Service","description":"\u003cp data-start=\"427\" data-end=\"583\"\u003eEcommerce channels rarely underperform because of technology alone. They underperform when no one owns performance, prioritisation and execution day to day.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"951\"\u003eThe Fractional Head of Ecommerce Service from Cogent2 provides senior, part time ecommerce leadership for brands where online revenue matters, but where ownership of trading, conversion and delivery has become fragmented. This role is focused on driving measurable ecommerce performance while ensuring teams, agencies and systems are aligned behind clear priorities.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"1093\"\u003eIt is designed for businesses where ecommerce is a critical growth channel, but where leadership capacity has not kept pace with complexity.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1373\"\u003eCogent2’s Fractional Heads of Ecommerce work inside the business, taking responsibility for outcomes rather than acting as external advisors. Alongside leadership, you gain access to a joined-up technical and delivery team that can execute, refine and support what is being led.\u003c\/p\u003e\n\u003ch3 data-start=\"1375\" data-end=\"1422\"\u003eWhen to hire a Fractional Head of Ecommerce\u003c\/h3\u003e\n\u003cp data-start=\"1424\" data-end=\"1484\"\u003eThis service is particularly well suited to businesses that:\u003c\/p\u003e\n\u003cul data-start=\"1485\" data-end=\"1787\"\u003e\n\u003cli data-start=\"1485\" data-end=\"1543\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1543\"\u003eDepend on ecommerce for a significant share of revenue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1544\" data-end=\"1593\"\u003e\n\u003cp data-start=\"1546\" data-end=\"1593\"\u003eLack a single owner for ecommerce performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1594\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1596\" data-end=\"1651\"\u003eExperience inconsistent trading or conversion results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"1715\"\u003e\n\u003cp data-start=\"1654\" data-end=\"1715\"\u003eRely heavily on agencies without strong internal leadership\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1716\" data-end=\"1787\"\u003e\n\u003cp data-start=\"1718\" data-end=\"1787\"\u003eWant part time senior ecommerce leadership without a full-time hire\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1789\" data-end=\"1885\"\u003eHiring a Fractional Head of Ecommerce brings clarity, pace and accountability to online trading.\u003c\/p\u003e\n\u003ch3 data-start=\"1887\" data-end=\"1916\"\u003eWhat the service delivers\u003c\/h3\u003e\n\u003cp data-start=\"1918\" data-end=\"2033\"\u003eCogent2 Fractional Heads of Ecommerce embed directly into ecommerce operations with a strong bias toward execution.\u003c\/p\u003e\n\u003cp data-start=\"2035\" data-end=\"2059\"\u003eThis typically includes:\u003c\/p\u003e\n\u003cul data-start=\"2060\" data-end=\"2398\"\u003e\n\u003cli data-start=\"2060\" data-end=\"2118\"\u003e\n\u003cp data-start=\"2062\" data-end=\"2118\"\u003eActing as a Fractional and Part time Head of Ecommerce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2119\" data-end=\"2179\"\u003e\n\u003cp data-start=\"2121\" data-end=\"2179\"\u003eOwning ecommerce performance, trading and prioritisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2180\" data-end=\"2227\"\u003e\n\u003cp data-start=\"2182\" data-end=\"2227\"\u003eLeading ecommerce teams and agency partners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2228\" data-end=\"2289\"\u003e\n\u003cp data-start=\"2230\" data-end=\"2289\"\u003eImproving conversion, merchandising and onsite experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2290\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2292\" data-end=\"2352\"\u003eAligning ecommerce activity with operations and fulfilment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2398\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2398\"\u003eSupporting growth while protecting margin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2400\" data-end=\"2497\"\u003eBecause Cogent2 combines leadership with delivery capability, decisions move quickly into action.\u003c\/p\u003e\n\u003ch3 data-start=\"2499\" data-end=\"2548\"\u003eEcommerce trading, performance \u0026amp; optimisation\u003c\/h3\u003e\n\u003cp data-start=\"2550\" data-end=\"2628\"\u003eEcommerce success is driven by consistent execution, not isolated initiatives.\u003c\/p\u003e\n\u003cp data-start=\"2630\" data-end=\"2758\"\u003eThe Fractional Head of Ecommerce Service focuses on strengthening the trading engine, ensuring performance improves sustainably.\u003c\/p\u003e\n\u003cp data-start=\"2760\" data-end=\"2774\"\u003eThis includes:\u003c\/p\u003e\n\u003cul data-start=\"2775\" data-end=\"3015\"\u003e\n\u003cli data-start=\"2775\" data-end=\"2821\"\u003e\n\u003cp data-start=\"2777\" data-end=\"2821\"\u003eImproving conversion and customer journeys\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2822\" data-end=\"2872\"\u003e\n\u003cp data-start=\"2824\" data-end=\"2872\"\u003ePrioritising high-impact ecommerce initiatives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2873\" data-end=\"2926\"\u003e\n\u003cp data-start=\"2875\" data-end=\"2926\"\u003eAligning marketing activity with onsite execution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2927\" data-end=\"2964\"\u003e\n\u003cp data-start=\"2929\" data-end=\"2964\"\u003eReducing reactive decision-making\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2965\" data-end=\"3015\"\u003e\n\u003cp data-start=\"2967\" data-end=\"3015\"\u003eEstablishing clear trading metrics and cadence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3017\" data-end=\"3105\"\u003eThe emphasis is disciplined performance management rather than constant experimentation.\u003c\/p\u003e\n\u003ch3 data-start=\"3107\" data-end=\"3148\"\u003eCross-functional ecommerce leadership\u003c\/h3\u003e\n\u003cp data-start=\"3150\" data-end=\"3195\"\u003eEcommerce performance touches multiple teams.\u003c\/p\u003e\n\u003cp data-start=\"3197\" data-end=\"3253\"\u003eCogent2 Fractional Heads of Ecommerce work closely with:\u003c\/p\u003e\n\u003cul data-start=\"3254\" data-end=\"3410\"\u003e\n\u003cli data-start=\"3254\" data-end=\"3289\"\u003e\n\u003cp data-start=\"3256\" data-end=\"3289\"\u003eMarketing and acquisition teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3290\" data-end=\"3308\"\u003e\n\u003cp data-start=\"3292\" data-end=\"3308\"\u003eProduct and UX\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3309\" data-end=\"3342\"\u003e\n\u003cp data-start=\"3311\" data-end=\"3342\"\u003eTechnology and delivery teams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3343\" data-end=\"3372\"\u003e\n\u003cp data-start=\"3345\" data-end=\"3372\"\u003eOperations and fulfilment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3373\" data-end=\"3410\"\u003e\n\u003cp data-start=\"3375\" data-end=\"3410\"\u003eFinance and commercial leadership\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3412\" data-end=\"3496\"\u003eThis ensures ecommerce decisions are commercially sound and operationally realistic.\u003c\/p\u003e\n\u003ch3 data-start=\"3498\" data-end=\"3552\"\u003eProgramme support \u0026amp; ecommerce performance recovery\u003c\/h3\u003e\n\u003cp data-start=\"3554\" data-end=\"3646\"\u003eFractional Heads of Ecommerce are often engaged when performance stalls or confidence drops.\u003c\/p\u003e\n\u003cp data-start=\"3648\" data-end=\"3665\"\u003eThis can include:\u003c\/p\u003e\n\u003cul data-start=\"3666\" data-end=\"3920\"\u003e\n\u003cli data-start=\"3666\" data-end=\"3715\"\u003e\n\u003cp data-start=\"3668\" data-end=\"3715\"\u003eDiagnosing underperforming ecommerce channels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3716\" data-end=\"3760\"\u003e\n\u003cp data-start=\"3718\" data-end=\"3760\"\u003eResetting priorities and execution plans\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3761\" data-end=\"3819\"\u003e\n\u003cp data-start=\"3763\" data-end=\"3819\"\u003eSupporting ecommerce replatforms or major site changes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3820\" data-end=\"3867\"\u003e\n\u003cp data-start=\"3822\" data-end=\"3867\"\u003eImproving performance ahead of peak trading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3868\" data-end=\"3920\"\u003e\n\u003cp data-start=\"3870\" data-end=\"3920\"\u003eStabilising results during organisational change\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3922\" data-end=\"3999\"\u003eCogent2’s joined-up delivery capability allows issues to be resolved quickly.\u003c\/p\u003e\n\u003ch3 data-start=\"4001\" data-end=\"4052\"\u003eOngoing advisory \u0026amp; trusted ecommerce leadership\u003c\/h3\u003e\n\u003cp data-start=\"4054\" data-end=\"4141\"\u003eFor some clients, Fractional Head of Ecommerce support becomes an ongoing relationship.\u003c\/p\u003e\n\u003cp data-start=\"4143\" data-end=\"4160\"\u003eThis can include:\u003c\/p\u003e\n\u003cul data-start=\"4161\" data-end=\"4410\"\u003e\n\u003cli data-start=\"4161\" data-end=\"4227\"\u003e\n\u003cp data-start=\"4163\" data-end=\"4227\"\u003eActing as a sounding board for ecommerce and trading decisions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4228\" data-end=\"4284\"\u003e\n\u003cp data-start=\"4230\" data-end=\"4284\"\u003eReviewing plans before major campaigns or investment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4285\" data-end=\"4335\"\u003e\n\u003cp data-start=\"4287\" data-end=\"4335\"\u003eSupporting hiring and team structure decisions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4336\" data-end=\"4410\"\u003e\n\u003cp data-start=\"4338\" data-end=\"4410\"\u003eHelping founders and leadership teams step out of day-to-day ecommerce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4412\" data-end=\"4499\"\u003eThis model provides senior ecommerce leadership without unnecessary long-term overhead.\u003c\/p\u003e\n\u003ch3 data-start=\"4501\" data-end=\"4527\"\u003eThe Cogent2 Difference\u003c\/h3\u003e\n\u003cp data-start=\"4529\" data-end=\"4799\"\u003eCogent2 works alongside ecommerce platforms, marketing technology and delivery teams so our Fractional Heads of Ecommerce can focus entirely on performance and execution. We do not sell software. We take ownership of how ecommerce, technology and delivery work together.\u003c\/p\u003e\n\u003cp data-start=\"4801\" data-end=\"4965\"\u003eBy combining Fractional Head of Ecommerce leadership with a joined-up execution team, Cogent2 removes the gap between ecommerce ambition and day-to-day performance.\u003c\/p\u003e\n\u003ch3 data-start=\"4967\" data-end=\"5006\"\u003eLevel up your ecommerce performance\u003c\/h3\u003e\n\u003cp data-start=\"5008\" data-end=\"5121\"\u003eEcommerce businesses rarely struggle because of demand. They struggle because no one owns performance end to end.\u003c\/p\u003e\n\u003cp data-start=\"5123\" data-end=\"5242\"\u003eHire a Fractional Head of Ecommerce from Cogent2 to bring focus, accountability and momentum to your ecommerce channel.\u003c\/p\u003e","brand":"Cogent2","offers":[{"title":"Default Title","offer_id":55700935049542,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.cogent2.com\/products\/hire-fractional-head-of-ecommerce-service","provider":"Cogent2","version":"1.0","type":"link"}